At a Glance
- Tasks: Drive user growth for TikTok Shop across the UK and EU through innovative strategies.
- Company: Join ByteDance, a leader in global tech and e-commerce.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Make an impact on millions of users while shaping the future of e-commerce.
- Qualifications: 5 years in user growth with strong analytical skills and cultural awareness.
The predicted salary is between 60000 - 80000 £ per year.
The User Growth team plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of ByteDance products. Typical growth projects include paid ads, referrals and notifications.
Responsible for the user growth of TikTok overseas e-commerce in UK and EU, and formulate and implement product growth strategies based on national characteristics. Taking e-commerce GMV as the ultimate goal, responsible for the key goals of the entire user life cycle including the number of new customers, repurchase rate, and customer unit price. Combining the phased goals of UK and EU, and cross-border business, work closely with cross functions to accumulate the country's innovative user growth capabilities, and ultimately achieve the business goals.
Minimum Qualifications:
- BA/BS degree
- 5 years of professional experience in a user growth role involving media buying, performance ads strategy, product growth
- Be interested in exploring the commonalities and differences in the needs of users under different cultural backgrounds
- Self-starter and quick learner with strong organizational, communication, and XFN collaboration skills; ability to perform under pressure
Preferred Qualifications:
- Excellent quantitative skills
- Proficiency in SQL, Excel
- Proficiency in R, Python, SAS and other analytical tools is preferred
User Growth Product Manager - TikTok Shop employer: TikTok
At ByteDance, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Located in the vibrant city of London, our User Growth Product Manager role provides unique opportunities for professional development and growth within a globally recognised brand. With a focus on employee well-being and a commitment to diversity, we empower our team members to thrive while driving impactful user engagement strategies across the UK and EU.
StudySmarter Expert Advice🤫
We think this is how you could land User Growth Product Manager - TikTok Shop
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like TikTok!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at TikTok would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at TikTok through your school's career services!
We think you need these skills to ace User Growth Product Manager - TikTok Shop
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like User Growth Product Manager - TikTok Shop, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the User Growth Product Manager - TikTok Shop position at TikTok. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at TikTok
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
