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- Tasks: Assist in executing marketing campaigns and analyse performance for data-driven insights.
- Company: Join TikTok, a leading platform for creativity and joy.
- Benefits: Gain real-world experience, develop skills, and work in a dynamic environment.
- Why this job: Make an impact on exciting campaigns while learning from industry leaders.
- Qualifications: University students in relevant fields with basic analytical skills.
- Other info: Diverse and inclusive workplace with opportunities for growth.
The predicted salary is between 20000 - 30000 £ per year.
The UK Campaign Team plans and executes various mega campaigns in the UK market. Leveraging influencer collaborations, product promotions, and marketing activities, we drive overall GMV growth, merchant development, and user engagement in the UK market.
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Successful candidates must be able to commit to at least 3 months long internship period.
Responsibilities:- Campaign Execution & Support: Assist in executing key marketing campaigns (e.g. Black Friday, Summer Sale, Payday), ensuring smooth operations across promotional tools and traffic drivers.
- Data Analysis & Performance Insights: Monitor campaign performance using internal dashboards, compile reports, and provide data-driven recommendations to optimize future campaigns.
- System Configuration: Support setup and management of in-app campaign tools (e.g. vouchers, livestream features, campaign H5, creator events) to enhance campaign effectiveness.
- Stakeholder Coordination: Work cross-functionally with local teams (e.g. Creator Management, Seller Management, Marketing, Product), and external partners (e.g. brands, agencies) to align campaign execution and objectives.
- Process Improvement & Project Assistance: Support workflow optimization and documentation to enhance campaign efficiency and execution excellence.
- Market & Consumer Insights: Keep up with e-commerce trends, social media behaviour, and digital marketing innovations to suggest improvements and identify new opportunities.
- Minimum Qualifications: University students in Marketing, Business, Economics, Data Analytics, Communications, or related fields. Graduating 2026 or beyond.
- Basic analytical skills: proficient in Excel/Google Sheets (pivot tables, data visualisation); familiarity with SQL or BI tools (e.g. Tableau, Looker, Google Data Studio) is a plus.
- Familiarity with social media, digital marketing, and e-commerce platforms in the UK market.
- Preferred Qualifications: Experience in digital marketing, performance marketing, or campaign operations from coursework, personal projects, or previous internships.
- Background in digital marketing agencies, account management, or consulting is a plus.
- Creative thinker with the ability to propose data-backed campaign improvements.
- Strong execution skills: ability to handle multiple tasks, coordinate stakeholders, communication with brands, and ensure smooth campaign operations.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
UK Campaign Ops Intern: Data-Driven Marketing employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK Campaign Ops Intern: Data-Driven Marketing
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at TikTok or similar companies. A friendly chat can open doors and give you insights that might just land you that internship.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your analytical abilities and creativity in digital marketing. This will not only impress recruiters but also give you something tangible to discuss during interviews.
✨Tip Number 3
Stay updated with the latest trends in e-commerce and social media. Being knowledgeable about current events and innovations in the field shows your passion and commitment, making you a more attractive candidate.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and ready to dive into the exciting world of campaign operations.
We think you need these skills to ace UK Campaign Ops Intern: Data-Driven Marketing
Some tips for your application 🫡
Show Your Passion for Marketing: When you're writing your application, let your enthusiasm for marketing shine through! We want to see that you’re genuinely excited about the role and how it fits into your career goals. Share any relevant experiences or projects that highlight your interest in digital marketing.
Be Data-Driven: Since this role involves data analysis, make sure to mention any experience you have with tools like Excel or Google Sheets. If you've worked with SQL or BI tools, give us the details! We love candidates who can back up their ideas with data, so don’t hold back on showcasing your analytical skills.
Tailor Your Application: Take a moment to customise your application for this specific role. Highlight your relevant coursework, internships, or personal projects that align with the responsibilities listed in the job description. This shows us that you’ve done your homework and are serious about joining our team!
Apply Early!: Remember, we review applications on a rolling basis, so don’t wait until the last minute to apply! Get your application in early to increase your chances of standing out. Head over to our website and submit your application today – we can’t wait to hear from you!
How to prepare for a job interview at TikTok
✨Know Your Campaigns
Before the interview, get familiar with recent campaigns that TikTok has executed in the UK market. Understand their objectives and outcomes, and think about how you could contribute to similar projects. This shows your genuine interest and helps you speak confidently about relevant experiences.
✨Brush Up on Data Skills
Since this role involves data analysis, make sure you're comfortable with Excel or Google Sheets, especially pivot tables and data visualisation. If you have experience with SQL or BI tools, be ready to discuss it. Prepare examples of how you've used data to drive decisions in past projects or coursework.
✨Showcase Your Creativity
Think of a few creative ideas for marketing campaigns that could resonate with TikTok's audience. Be prepared to share these during the interview. Highlighting your ability to think outside the box while backing your ideas with data will impress the interviewers.
✨Prepare for Stakeholder Scenarios
Since the role requires coordination with various teams and external partners, prepare for questions about how you would handle stakeholder communication and collaboration. Think of examples from your past experiences where you successfully managed multiple tasks or worked with different groups to achieve a common goal.