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- Tasks: Support new sellers on their journey to success with TikTok Shop.
- Company: Join the dynamic team at TikTok, a leader in short-form video.
- Benefits: Gain valuable experience in e-commerce and grow your career.
- Why this job: Make a real impact by helping sellers thrive in a vibrant marketplace.
- Qualifications: 1+ years in data analytics or strategic operations; strong communication skills.
- Other info: Temporary role with opportunities for growth in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers. The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
We are looking for a Seller Activation & Incubation Manager to own sellers from onboarding through early growth and activation, with the goal of accelerating them to their first meaningful GMV milestone (≈£4.5K) before handing over to Account Strategists. As a key operator and architect of our early-stage incubation engine, you will act as an early-stage account owner, supporting sellers hands-on with operational readiness while driving scalable incubation through webinars, educational content, and horizontal programs.
You will manage cohorts of newly onboarded and high-potential sellers, diagnose growth blockers, and deploy systematic treatments that shorten time-to-activation and improve early retention. This role blends account management, operations knowledge, and scalable enablement. You will work closely with Account Strategists, BPOs, and cross-functional teams to ensure sellers receive the right support at the right stage, and that learnings from early-stage sellers are translated into repeatable playbooks and programs.
- Own high potential sellers from onboarding through early activation (0 → ~£4.5K GMV), acting as the primary point of contact during the incubation phase
- Support sellers on operational readiness, policies, and execution fundamentals to unblock early growth
- Design and run scalable incubation initiatives, including webinars, education content, and mass activation programs
- Segment early-stage sellers by profile and readiness, and apply targeted incubation treatments
- Track seller progress, activation metrics, and handover readiness to Account Strategists
- Partner with Account Strategists, Strategy, Acquisition, BPOs, and XFN teams to ensure smooth handovers and aligned seller journeys
- Turn early-stage insights into repeatable playbooks, SOPs, and program improvements
Qualifications
Minimum Qualifications
- Bachelor’s Degree or above, 1+ years experience in data analytics, business intelligence, or strategic operations, ideally in e-commerce or high-growth tech
- Proficient in SQL, Excel/Sheets, and BI tools such as Tableau, Looker, or DataStudio
- Strong analytical and problem-solving skills with a sharp business acumen
- Experience turning data into narratives that influence decision-making across stakeholders
- Clear communicator who can translate complex data into simple insights and actionable next steps
Preferred qualifications
- Over 2 years of working experiences with both project management and BD/Sales/Account management experiences
TikTok Shop UK - Seller Incubation -Targeted Seller Activation & Growth Manager (Third-party As[...] employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Shop UK - Seller Incubation -Targeted Seller Activation & Growth Manager (Third-party As[...]
✨Tip Number 1
Get to know TikTok's vibe! Before your interview, spend some time on the platform. Understand what makes it tick and how sellers are thriving. This will help you connect with the team and show that you're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for you. This insider info can give you an edge and help you tailor your approach.
✨Tip Number 3
Prepare for scenario-based questions! Think about how you'd handle onboarding and supporting sellers. Use examples from your past experiences to demonstrate your problem-solving skills and how you can drive growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the team. Don’t forget to follow up after applying to express your enthusiasm!
We think you need these skills to ace TikTok Shop UK - Seller Incubation -Targeted Seller Activation & Growth Manager (Third-party As[...]
Some tips for your application 🫡
Show Your Passion for E-commerce: When writing your application, let your enthusiasm for e-commerce shine through! We want to see how you connect with the TikTok Shop mission and how you can contribute to our seller activation and growth goals.
Highlight Relevant Experience: Make sure to showcase any experience you have in data analytics, account management, or project management. We love seeing how your background aligns with the role, so don’t hold back on those achievements!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to explain your skills and experiences, as we appreciate candidates who can communicate complex ideas simply—just like we do with our sellers!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at TikTok
✨Know Your Numbers
As a Seller Activation & Incubation Manager, you'll need to be comfortable with data. Brush up on your SQL and Excel skills, and be ready to discuss how you've used data analytics in past roles to drive growth or solve problems. Prepare specific examples that showcase your analytical prowess.
✨Understand the Seller Journey
Familiarise yourself with the onboarding and activation processes for sellers. Be prepared to discuss how you would support sellers from their first steps to achieving their GMV milestones. Think about potential blockers they might face and how you would address them.
✨Showcase Your Communication Skills
This role requires clear communication, especially when translating complex data into actionable insights. Practice explaining your past experiences in a straightforward manner, focusing on how you’ve effectively communicated with stakeholders to influence decisions.
✨Be Ready to Collaborate
Collaboration is key in this role, so think about times you've worked with cross-functional teams. Prepare to share examples of how you’ve partnered with others to achieve common goals, and highlight your ability to adapt and align with different team dynamics.
