TikTok Shop - Strategy Manager, Resource Management, UK&EU

Responsibilities

Our team is part of the Global eCommerce Strategy team. The e-Commerce business unit is the growth engine for TikTok and works on high priority projects. Our team is based in London and is a part of the core business team for eCommerce across European markets. We are a cross-functional team, where you can learn, explore, and work with different business units including Creators, Merchants, and Agencies. The team has high visibility and owns the end-to-end strategy for incentives, supporting growth of our Creator, Merchant, and Agency ecosystems. We value transparency, trust, and efficiency.

• Resource Strategy: Partnering with business teams on strategic initiatives and allocation of TikTok e-Commerce resources to achieve ambitious growth targets.
• Insight Development: Rigorous research and analysis (both internal and external) to uncover insights and provide recommendations to the leadership team.
• End-to-end Ownership: Working alongside business teams to implement and monitor our strategy, proposing future strategy directions and improvements.
• Senior Stakeholder Management: Effective communication with key leaders; clear, concise, and structured proposals.
• Global Collaboration: Working with regional teams and learning from strategies in different markets (such as the United States).

Qualifications

Minimum Qualification(s):

• Bachelor’s Degree or higher in a quantitative subject from a reputable university (such as mathematics, economics, engineering, statistics or other similar).
• 3+ years work experience in a top strategy consulting firm or related fields (e.g., Investment Banking, Corporate Strategy).
• Strong modeling and numerical reasoning skills and comfort working with large, complex data sets.
• Exceptional communication and ability to manage senior stakeholders as well as cross-functional teams.
• High level of ownership, with proven experience delivering analyses and projects autonomously to drive impact.

Preferred Qualification(s):

• Experience in eCommerce or related industries (e.g., retail, consumer goods, tech).
• Experience working with Affiliates, Content Creators, or digital content.
• Experience working in budgeting allocation and strategic initiative impact sizing.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We are resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.