At a Glance
- Tasks: Drive growth of Shop Ads in new European markets through strategic planning and execution.
- Company: Join TikTok, the leading platform for short-form mobile video, inspiring creativity worldwide.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Other info: Work in London and collaborate with diverse teams across multiple functions.
- Why this job: Be part of a mission-driven team that values creativity and collaboration in a fast-paced tech landscape.
- Qualifications: Bachelor's degree and 3+ years in strategy or analytics; eCommerce knowledge preferred.
The predicted salary is between 48000 - 84000 £ per year.
TikTok Shop - Shop Ads Strategy Manager, Business Planning & Operations
TikTok Shop - Shop Ads Strategy Manager, Business Planning & Operations
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Responsibilities
The Business Planning & Operations team take a strategic approach to driving impact cross-functionally across TikTok. They work with multiple business units and senior stakeholders driving forward business growth and operational efficiency by providing significant business diagnosis and practical solutions through the use of analytical insights.
This is a unique role, combining both strategy and execution. Helping support TikTok Shop start-up growth in newly launched European markets. We are seeking a Shop Ads Strategy Manager to help drive growth of closed-loop Shoppable Advertising (Shop Ads) on TikTok Shop in EU markets and the UK. Based in London. This motivated, highly analytical individual will work crossfunctional with colleagues from Sales teams, Account managers, Product teams and other functions. Strong preference for those with experience in top-tier strategy consulting firms. Digital and programmatic advertising experience preferred, but not required.
Responsibilities:
- Develop go-to-market strategies to drive adoption of Shop Ads in several start-up European markets for TikTok Shop by identifying key opportunity areas, and partnering with cross-functional teams to execute.
- Analyse overall performance and strategic opportunities to identify potential gaps/opportunities to scale ads spend after launch.
- Build initiatives to help grow Shop Ads revenue with Sales and Product teams, and help drive these initiatives to completion.
- Develop and execute TikTok Shop Ads incentives frameworks to activate new advertisers and grow average revenue per advertiser for existing merchants.
- Learn to become a Shop Ads expert to help merchants deploy best practices and overcome pain points.
- Determine, develop and cascade quarterly target setting for new start-up markets.
Qualifications
Minimum Qualifications
- Bachelor\'s degree or above.
- 3+ years of strategic and analytical experience leading management consulting firm, and/or tech/ecommerce companies.
- Good understanding of eCommerce or Digital advertising markets.
- Excellent analytical skills and problem-solving capabilities. Strong numerical reasoning and modelling skills with proficiency in Excel and/or more advanced data science tools.
- Strong ownership and self-started mentality and desire to work closely with business teams - take proactive initiative to identify business challenges, analyze problems, and autonomously develop and implement innovative solutions; demonstrate motivated self-starter attitude focused on continuous improvement.
Preferred Qualifications
- Experience in programmatic marketing, and working with digital advertising.
- Background working in a consumer focused environment e.g Commerce, Retail, FMCG, Social Media & content-led, Technology, Entertainment.
- Work experience with Product teams, PMs, Engineers, other technology colleagues.
- Outstanding skills in working with, and influencing numerous stakeholder groups, including senior ones.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok\'s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok\'s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Business Development and SalesIndustries
Technology, Information and Internet
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#J-18808-LjbffrTikTok Shop - Shop Ads Strategy Manager, Business Planning & Operations in London employer: TikTok
At TikTok, we foster a vibrant and inclusive work culture that encourages creativity and innovation. As a Shop Ads Strategy Manager based in London, you'll have the opportunity to collaborate with diverse teams, drive impactful strategies in a rapidly growing market, and benefit from continuous professional development. Join us to be part of a mission-driven company that values your unique perspective and empowers you to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop - Shop Ads Strategy Manager, Business Planning & Operations in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace TikTok Shop - Shop Ads Strategy Manager, Business Planning & Operations in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
