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- Tasks: Drive growth of Shop Ads in new European markets through strategic planning and execution.
- Company: Join TikTok, the leading platform for short-form mobile video, inspiring creativity worldwide.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Why this job: Be part of a mission-driven team that values creativity and collaboration in a fast-paced tech landscape.
- Qualifications: Bachelor's degree and 3+ years in strategy or analytics; eCommerce knowledge preferred.
- Other info: Work in London and collaborate with diverse teams across multiple functions.
The predicted salary is between 48000 - 84000 £ per year.
TikTok Shop – Shop Ads Strategy Manager, Business Planning & Operations
Join to apply for the TikTok Shop – Shop Ads Strategy Manager, Business Planning & Operations role at TikTok
TikTok Shop – Shop Ads Strategy Manager, Business Planning & Operations
1 day ago Be among the first 25 applicants
Join to apply for the TikTok Shop – Shop Ads Strategy Manager, Business Planning & Operations role at TikTok
Responsibilities
The Business Planning & Operations team take a strategic approach to driving impact cross-functionally across TikTok. They work with multiple business units and senior stakeholders driving forward business growth and operational efficiency by providing significant business diagnosis and practical solutions through the use of analytical insights.
Responsibilities
The Business Planning & Operations team take a strategic approach to driving impact cross-functionally across TikTok. They work with multiple business units and senior stakeholders driving forward business growth and operational efficiency by providing significant business diagnosis and practical solutions through the use of analytical insights.
This is a unique role, combining both strategy and execution. Helping support TikTok Shop start-up growth in newly launched European markets. We are seeking a Shop Ads Strategy Manager to help drive growth of closed-loop Shoppable Advertising (Shop Ads) on TikTok Shop in EU markets and the UK. Based in London. This motivated, highly analytical individual will work crossfunctional with colleagues from Sales teams, Account managers, Product teams and other functions. Strong preference for those with experience in top-tier strategy consulting firms. Digital and programmatic advertising experience preferred, but not required.
Responsibilities:
- Develop go-to-market strategies to drive adoption of Shop Ads in several start-up European markets for TikTok Shop by identifying key opportunity areas, and partnering with cross-functional teams to execute.
- Analyse overall performance and strategic opportunities to identify potential gaps/opportunities to scale ads spend after launch.
- Build initiatives to help grow Shop Ads revenue with Sales and Product teams, and help drive these initiatives to completion.
- Develop and execute TikTok Shop Ads incentives frameworks to activate new advertisers and grow average revenue per advertiser for existing merchants.
- Learn to become a Shop Ads expert to help merchants deploy best practices and overcome pain points.
- Determine, develop and cascade quarterly target setting for new start-up markets.
Qualifications
Minimum Qualifications
- Bachelor\’s degree or above.
- 3+ years of strategic and analytical experience leading management consulting firm, and/or tech/ecommerce companies.
- Good understanding of eCommerce or Digital advertising markets.
- Excellent analytical skills and problem-solving capabilities. Strong numerical reasoning and modelling skills with proficiency in Excel and/or more advanced data science tools.
- Strong ownership and self-started mentality and desire to work closely with business teams – take proactive initiative to identify business challenges, analyze problems, and autonomously develop and implement innovative solutions; demonstrate motivated self-starter attitude focused on continuous improvement.
Preferred Qualifications
- Experience in programmatic marketing, and working with digital advertising.
- Background working in a consumer focused environment e.g Commerce, Retail, FMCG, Social Media & content-led, Technology, Entertainment.
- Work experience with Product teams, PMs, Engineers, other technology colleagues.
- Outstanding skills in working with, and influencing numerous stakeholder groups, including senior ones.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok\’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok\’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\’re resilient and embrace challenges as they come. By constantly iterating and fostering an \”Always Day 1\” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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TikTok Shop - Shop Ads Strategy Manager, Business Planning & Operations employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Shop - Shop Ads Strategy Manager, Business Planning & Operations
✨Tip Number 1
Familiarise yourself with TikTok's advertising ecosystem, especially the Shop Ads feature. Understanding how it works and its unique selling points will help you articulate your insights during discussions with potential colleagues.
✨Tip Number 2
Network with professionals in the digital advertising and eCommerce sectors. Attend relevant industry events or webinars to connect with individuals who can provide insights into the role and potentially refer you.
✨Tip Number 3
Stay updated on the latest trends in programmatic marketing and digital advertising. Being knowledgeable about current market dynamics will demonstrate your commitment and expertise during interviews.
✨Tip Number 4
Prepare to discuss specific examples of how you've driven growth or improved operational efficiency in previous roles. Highlighting your analytical skills and strategic thinking will resonate well with the hiring team.
We think you need these skills to ace TikTok Shop - Shop Ads Strategy Manager, Business Planning & Operations
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in strategic and analytical roles, especially if you've worked in management consulting or tech/ecommerce. Emphasise any experience with digital advertising or eCommerce markets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for TikTok and its mission. Discuss how your skills align with the responsibilities of the Shop Ads Strategy Manager role, particularly your ability to drive growth and work cross-functionally.
Showcase Analytical Skills: Provide specific examples of how you've used analytical insights to drive business decisions in previous roles. Highlight your proficiency in Excel or any advanced data science tools you are familiar with.
Demonstrate Proactive Initiative: Illustrate instances where you've taken the initiative to identify business challenges and develop innovative solutions. This will show your ownership mentality and self-starter attitude, which are highly valued for this position.
How to prepare for a job interview at TikTok
✨Understand TikTok's Mission
Before your interview, make sure you grasp TikTok's mission to inspire creativity and bring joy. This understanding will help you align your answers with the company's values and demonstrate your enthusiasm for the role.
✨Showcase Analytical Skills
Given the emphasis on analytical insights in the job description, be prepared to discuss specific examples of how you've used data to drive business decisions. Highlight your proficiency in Excel or any advanced data science tools you've used.
✨Prepare for Cross-Functional Collaboration
The role involves working with various teams, so be ready to share experiences where you've successfully collaborated across departments. Discuss how you navigated challenges and influenced stakeholders to achieve common goals.
✨Demonstrate a Growth Mindset
TikTok values continuous improvement and innovation. Be prepared to talk about times when you've identified business challenges and proactively developed solutions. Show that you're a self-starter who embraces challenges as opportunities to learn.
