TikTok Shop - Seller Growth Lead, Europe

TikTok Shop – Seller Growth Lead, Europe

Join to apply for the TikTok Shop – Seller Growth Lead, Europe role at TikTok .

Responsibilities:

• Responsible for TikTok Shop merchant acquisition in EU regions, aiming to grow merchant lead pools and increase new merchant scale and quality.
• Build key business metrics and targets, lead short-term to long-term business planning, formulate innovative strategies and initiatives to reach out to sellers and onboard them to the platform.
• Understand EU markets, define the target lead pool, develop and manage lead strategies to cultivate new seller opportunities and improve market penetration.
• Work closely with the Product team and other cross-functional teams to optimise the merchant onboarding journey, build robust product features, ensure a smooth experience, and improve growth conversion funnels.
• Lead and develop a strong acquisition team to facilitate business growth.

Qualifications:

Minimum Qualifications:

• Bachelor’s Degree or above, 5+ years experience in digital marketing, growth strategy, or e-Commerce.
• Proficient in English, capable of speaking Mandarin with internal and external stakeholders.
• Good data sense, ability to deal with complex business analysis and intelligence to define goals and opportunities.
• Excellent written and verbal communication skills, with experience in a result-oriented environment involving external client interaction.
• Experience managing teams, with strong cross-team collaboration skills and project management abilities.

Preferred Qualifications:

• Structured and original thinking, ability to thrive in ambiguous environments, and explain complex concepts simply.
• Quick learner, proactive, resilient, and able to cope well under pressure.
• Strong knowledge of the European e-Commerce landscape, consumer demands, digital evolution, and mobile transformation is a plus.
• Hands-on and grounded approach.

#J-18808-Ljbffr