At a Glance
- Tasks: Lead merchant acquisition and design outreach programs to empower sellers on TikTok E-commerce.
- Company: Join a dynamic team at TikTok, shaping the future of e-commerce in Europe.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Thriving environment that values creativity and innovation.
- Why this job: Make a real impact by helping merchants thrive in the exciting world of TikTok E-commerce.
- Qualifications: 5+ years in e-commerce with strong analytical skills and a passion for growth.
The predicted salary is between 60000 - 80000 £ per year.
Responsibilities
About the team
The Merchant Acquisition Incubation team manages the incubation journey for high potential sellers within TikTok E-commerce EU. As an integral part of the team you'll take ownership of designing effective outreach programs and growth work-streams, thus empowering our merchants to grow and scale their business.
- Own merchant acquisition, responsible for new registered and sellable merchant growth.
- Expand and optimize acquisition channels (paid ads, CRM, agencies, events) to improve scale and efficiency.
- Build merchant segmentation (e.g. HiPo) and design differentiated onboarding strategies (commission incentives, ads credits, etc.).
- Optimize funnel conversion (registration to onboarding to activation) to drive early-stage GMV.
- Develop localised strategies across EU markets, balancing scale and ROI.
Qualifications
Minimum Qualifications
- 5+ years experience in e-commerce / marketplace platforms.
- Proven experience in Merchant acquisition / seller onboarding, Merchant operations / growth / BD.
- Strong understanding of European merchant ecosystem: Brands / SMEs / distributors / service providers.
- Strong analytical and strategic thinking: Able to design growth models (CAC / LTV / funnel conversion).
Preferred Qualifications
- Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
- Quick learner, proactive and resilient.
- Strong team player, who takes strong ownership of individual performance, and ultimately focused on delivering high standards and results.
TikTok Shop - Merchant Acquisition & Strategy Manager employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and innovation. As a Merchant Acquisition & Strategy Manager, you'll benefit from extensive growth opportunities within the rapidly evolving e-commerce landscape, while collaborating with a diverse team dedicated to empowering merchants across Europe. Our commitment to employee development, coupled with a vibrant and inclusive environment, makes TikTok an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop - Merchant Acquisition & Strategy Manager
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who work with TikTok or similar platforms. Use LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your experience in merchant acquisition and growth strategies. This will give you an edge during interviews and show that you can deliver results.
✨Tip Number 3
Prepare for the interview by understanding TikTok's unique ecosystem. Familiarise yourself with their merchant onboarding processes and think about how you can optimise them. Bring fresh ideas to the table!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the StudySmarter team!
We think you need these skills to ace TikTok Shop - Merchant Acquisition & Strategy Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Merchant Acquisition & Strategy Manager. Highlight your experience in e-commerce and merchant acquisition, and don’t forget to showcase any relevant achievements that demonstrate your strategic thinking and analytical skills.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about TikTok E-commerce and how your background aligns with the responsibilities outlined in the job description. Be sure to mention specific strategies you've implemented in the past that could benefit our team.
Showcase Your Analytical Skills:Since the role requires strong analytical abilities, include examples of how you've used data to drive decisions in previous roles. Whether it's improving funnel conversion or optimising acquisition channels, we want to see your thought process and results!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at TikTok
✨Know Your E-commerce Stuff
Make sure you brush up on your knowledge of the e-commerce landscape, especially in Europe. Understand the key players, trends, and challenges that merchants face. This will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in previous roles. Think about specific examples where you've optimised acquisition channels or improved conversion rates. This will highlight your strategic thinking and ability to deliver results.
✨Demonstrate Your Proactivity
Employers love candidates who take initiative. Share instances where you've identified opportunities for growth or improvement without being prompted. This shows that you’re not just a team player but also someone who can lead and innovate.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations related to merchant acquisition and onboarding. Think through potential challenges and how you would address them. This will showcase your problem-solving skills and readiness for the role.
