At a Glance
- Tasks: Lead live operations for TikTok Shop, driving e-commerce success through innovative strategies.
- Company: Join a dynamic team at TikTok, revolutionising the shopping experience.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Be at the forefront of live commerce and shape the future of online shopping.
- Qualifications: Fluent in Chinese and English, with 4+ years in e-commerce or product marketing.
The predicted salary is between 50000 - 65000 € per year.
Responsibilities
TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love. The EU Central Live Team serves as the centre of excellence for live commerce across European markets. Our mission is to accelerate the growth and maturity of the live ecosystem by building scalable frameworks, sharing best practices, and enabling teams, sellers, and creators to succeed in e-commerce live. The team works closely with cross-functional partners including Category, Campaign Ops, Creator & Affiliate, Product, Data, Finance, and Governance teams to ensure alignment between strategy, execution, and platform capabilities. By combining education, operational excellence, and data-driven incentives, the EU Central Live Team aims to build a strong, scalable live commerce foundation that unlocks long‑term growth for sellers, creators, and the broader EU ecosystem.
- Competitor's research: Identify market trends, emerging live content styles, and fast-growing categories. Benchmark performance to uncover opportunities for improvement in traffic, conversion, or ecosystem structure.
- Data analysis: Build dashboards and frameworks to monitor live performance (traffic, GMV, conversion, participation, creator activity). Conduct deep dives into seller, creator, and category performance to uncover actionable insights.
- Budget management: Track and evaluate live budget efficiency, including the impact on traffic, GMV, and creator/seller participation. Collaborate with finance, operations, and category teams to optimize spend and ensure long‑term efficiency.
- Growth Strategy: Design strategic frameworks to onboard, incubate, and scale sellers and creators in the live ecosystem. Build tiering models, incentive mechanisms, and program guidelines to support continuous growth.
- Business analysis: Provide structured input for product features, traffic strategy, and ecosystem policy adjustments to strengthen the overall live commerce experience.
Qualifications
Minimum Qualifications
- Language: Fluent in Chinese to be able to work with Chinese internal teams based in Mainland China. Fluency in English to be able to work with local stakeholders. Skilled in collaborating with Mandarin‑speaking and English‑speaking accounts and cross‑functional teams, ensuring seamless communication with global product teams and resource management.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. An advanced degree in Marketing or a related area is advantageous.
- Experience: 4+ years of experience in e‑commerce, resource allocation, or product marketing, with a track record of executing successful project initiatives.
- Project management: Proven expertise in managing and optimizing incentive programs, including budgeting, asset allocation, and prioritization to maximize impact and ROI.
- Product marketing: Solid understanding of product marketing principles, with experience in positioning, messaging, and go‑to‑market strategies that drive product awareness and adoption.
- Data analysis skills: With the ability to interpret performance metrics, adjust resource distribution, and enhance campaign effectiveness based on insights.
Preferred Qualifications
- Experience working in a fast‑paced retail environment.
- Understanding of livestream formats, creator behaviour, or e‑commerce business models.
- Experience managing performance‑based budgets or incentive programs.
- Demonstrated ability to work effectively with product, creative, and analytics teams to ensure cohesive and resource‑efficient campaigns.
TikTok Shop - Live Operation Manager (Chinese Speaker) employer: TikTok
At TikTok Shop, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our team is dedicated to empowering employees through continuous growth opportunities, innovative projects, and collaboration across diverse functions. Located in the heart of the EU, we offer a unique chance to be part of a cutting-edge marketplace that is reshaping e-commerce, all while enjoying a supportive environment that values creativity and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop - Live Operation Manager (Chinese Speaker)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at TikTok or in live commerce. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your experience in e-commerce and live operations. This will help us see how you can bring value to the team and make an impact from day one.
✨Tip Number 3
Be ready for the interview! Research TikTok Shop’s latest trends and prepare to discuss how you can contribute to their growth strategy. We love candidates who are passionate and informed about our mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and ready to dive into the exciting world of live commerce.
We think you need these skills to ace TikTok Shop - Live Operation Manager (Chinese Speaker)
Some tips for your application 🫡
Show Your Passion for E-commerce:When writing your application, let us see your enthusiasm for e-commerce and live commerce specifically. Share any relevant experiences or projects that highlight your interest in this dynamic field.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter to reflect the skills and experiences mentioned in the job description. We want to see how your background aligns with our mission at TikTok Shop!
Highlight Your Data Skills:Since data analysis is key for this role, don’t forget to mention any experience you have with building dashboards or interpreting performance metrics. Show us how you can turn data into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at TikTok
✨Know Your TikTok Inside Out
Familiarise yourself with TikTok's features, especially the live commerce aspect. Understand how it integrates sellers, buyers, and creators. This will show your passion for the platform and your readiness to contribute to its growth.
✨Showcase Your Data Skills
Prepare to discuss your experience with data analysis. Bring examples of dashboards or frameworks you've built in the past. Highlight how you've used data to drive decisions and improve performance, as this role heavily relies on data-driven insights.
✨Speak Fluent E-commerce
Brush up on e-commerce terminology and trends, especially those relevant to live shopping. Be ready to discuss market trends and competitor strategies, as understanding the landscape is crucial for this position.
✨Demonstrate Cross-Functional Collaboration
Think of examples where you've successfully worked with different teams. This role requires collaboration with various departments, so showcasing your ability to communicate effectively across functions will be key to impressing the interviewers.
