TikTok Shop - Fashion Team Lead - Seller Onboarding & Activation

Responsibilities

Tik Tok Shop is an innovative marketplace fully integrated into Tik Tok.

It brings together online sellers, buyers and creators - all within Tik Tok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

The Fashion operation team aims to deliver high-quality products together with a unique customer experience via Tik Tok.

The team is responsible for building the daily category operation for the Tik Tok e Commerce Fashion Business.

This role requires a high-ownership, results-driven leader who can not only manage operations but actively drive business growth, create momentum, and unlock new opportunities.

The ideal candidate is a strong operator + people manager + growth driver — someone who is proactive, commercially sharp, and consistently pushes beyond targets to deliver tangible business outcomes.

In a remote environment, this individual will build a high-performing team, remove blockers aragat, and continuously optimize for conversion and revenue impact.

Responsibilities

• Build and recruit a remote BD team of 10-15 executives, defining clear role expectations, hiring criteria, and onboarding protocols tailored to remote work.
• Establish a high-performance remote operating model to foster accountability, pace, and measurable output, including daily performance tracking and fast corrective actions.
• Mentor and coach team members on BD best practices, inbound lead conversion strategies, and platform setup workflows; provide 1:1 feedback to support professional growth.
• Foster a culture of transparency and teamwork in a remote setting, ensuring team members feel connected, supported, and aligned with organizational goals.
• Design, implement, and enforce a standardized, repeatable BD process for inbound leads, covering outreach qualification → pitch customization → negotiation → client onboarding.
• Develop playbooks, scripts, and templates for each stage of the process to ensure consistency; update materials regularly based on market feedback and performance data.
• Oversee end-to-end lead management, ensuring leads are prioritized, assigned, and followed up on within defined SLAs to maximize conversion rates.
• Establish a data-driven performance tracking for the remote team, defining core KPIs: inbound lead conversion rate, pitch-to-close ratio, onboarding cycle time, sellable sellers and viral products etc.
• Conduct regular performance reviews (weekly/quarterly/monthly) to identify gaps and root causes.
• Develop and execute targeted optimization solutions—such as process tweaks, skill-building workshops, or tool integrations to address performance gaps and drive continuous improvement.
• Prepare detailed performance reports for senior leadership, highlighting target progress, team efficiency, and optimization initiatives.

Qualifications

• Minimum Qualifications
• Experience leading remote teams in a B2B environment
• Proven track record as a high achiever, consistently exceeding targets and driving measurable business growth
• Demonstrated ability to build, scale, and turn around teams, especially in fast-paced or ambiguous environments
• Strong experience in owning and optimizing end-to-end BD funnels, with clear impact on revenue
• Preferred Qualifications
• Deep knowledge of Tik Tok Shop and the creator ecosystem
• Deep understanding of fashion industry
• High Ownership & Drive: Proactive, self-motivated, and persistent; takes initiative to solve problems and push through obstacles without waiting for direction
• Results-Oriented Mindset: Focused on outcomes over activities; consistently raises the bar and challenges the status quo to achieve more
• Commercial Acumen & Adaptability: Ability to assess different seller types and tailor strategies to maximize conversion and long-term value
• Data Literacy: Proficiency in using BD/CRM tools to track performance, analyze metrics, and make data-backed decisions
• About Tik Tok

Tik Tok is the leading destination for short-form mobile video.

At Tik Tok, our mission is to inspire creativity and bring joy.

Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of Tik Tok's mission.

Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.

Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.

Every challenge is an opportunity to learn and innovate as one team.

We're resilient and embrace challenges as they come.

By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless.

Join us.

Diversity & Inclusion

Diversity & Inclusion Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.

Our platform connects people from across the globe and so does our workplace.

At Tik Tok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

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