TikTok Shop - Digital Channel Manager (In-App) EU

The MAI (Merchant Acquisition & Incubation) team is responsible for EU merchant growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success. TikTok is looking for a smart and ambitious Digital Channel Management Manager to join the TikTok Shop team based in London. As an integral part of the team, you’ll take ownership of designing effective in‑app channel strategy and outreach programs for EU markets.

Responsibilities:

• Lead the end‑to‑end design, execution, and optimization of merchant growth strategies across our in‑app channels, directly shaping business impact at scale.
• Turn data into action: analyze conversion trends, unlock funnel insights, and continuously iterate on in‑app audience and content strategies to accelerate growth.
• Improve outreach product effectiveness and efficiency by working closely with user research, product, algorithm and other cross‑functional teams.
• Own the development and rollout of merchant acquisition strategies for the EU market, leveraging deep market insights to unlock new growth opportunities.

Qualifications:

• Minimum qualifications: Bachelor’s degree or above, with 3‑5 years of experience in strategy operations or digital growth.
• Strong strategic and analytical capabilities; able to independently navigate complex data sets, extract meaningful insights, and translate them into actionable growth strategies.
• Solid hands‑on operational skills, with a willingness to personally configure and manage outreach tasks; prior experience in outreach operations or channel operations is a strong plus.
• Good product sense, with the ability to identify optimisation opportunities based on daily product usage and translate them into clear improvement proposals.
• Good understanding of the e‑commerce ecosystem within the EU.

About TikTok:

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us:

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion:

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. TikTok is committed to celebrating diverse voices and creating an environment that reflects the many communities we reach.

Job Details:

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Sales and Business Development
• Industries: Technology, Information and Internet