TikTok Shop - Creator Strategy Operations Manager

TikTok Shop - Creator Strategy Operations Manager

Full-Time 36000 - 60000 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Drive creator growth strategies and optimise the TikTok Shop ecosystem.
  • Company: Join TikTok, a leading platform for creativity and connection.
  • Benefits: Competitive salary, diverse team, and opportunities for personal growth.
  • Other info: Embrace challenges and innovate with a global team.
  • Why this job: Make an impact in a fast-paced environment while inspiring creativity.
  • Qualifications: 5+ years in creator growth or affiliate marketing; e-commerce experience preferred.

The predicted salary is between 36000 - 60000 £ per year.

As part of the wider TikTok Shop UK Creator Operations team, the Creator team is responsible for acquiring, onboarding, and incubating new creators to the TikTok Shop UK ecosystem. Focused on driving early-stage creator success, improving activation rates, and building a scalable pipeline of high-potential creator partners. The Creator Strategy Operations Manager role is to accelerate TikTok Shop Creator ecosystem growth through data‑driven strategy design, creator eco‑system analysis and affiliate product optimization.

You will be responsible for:

  • TikTok Shop Creator scaling & ecosystem health
  • TikTok Shop Creator‑driven GMV growth
  • TikTok Shop Affiliate GMV penetration rate for main industries

Design TikTok Shop creator growth strategies with focus on long‑term creator ecosystem health. Refine short video content supply strategies to drive scale growth via supply structure optimization. Execute creator research & ecosystem studies to drive affiliate product optimization to improve creator experience. Collaborate with governance teams to define high‑potential creator protection strategy and work on creator education materials. Drive cross‑category collaboration with key industries (Beauty/Fashion/H&L/FMCG). Delivery Creator growth path and content supply quality and efficiency analysis. Support in quarterly budget planning, creator management SOP defining, and KPI decomposition. Deliver periodic reports (monthly/quarterly/annual) including growth diagnostics for overall TTS creator.

Qualifications

Minimum Qualifications

  • 5+ years of experience in creator growth / affiliate marketing strategy area.
  • E‑commerce platform operation background and familiar with product and creators matchmaking.
  • Strong strategy planning and data analysis ability is required.
  • Good knowledge of affiliate marketing products and TikTok shop eco‑system.

Preferred Qualifications

  • Familiarity with TikTok Shop and affiliate tools is a strong plus.
  • Ability to manage ambiguity and thrive in a fast‑paced working environment.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Shop - Creator Strategy Operations Manager employer: TikTok

At TikTok, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Global Procurement Manager in London, you will benefit from competitive compensation, comprehensive professional development opportunities, and the chance to work in a vibrant city known for its innovation and creativity. Join us to make a meaningful impact while collaborating with diverse teams across the globe.

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Contact Details:

TikTok Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land TikTok Shop - Creator Strategy Operations Manager

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✨Attend E-commerce Events and Conferences

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✨Utilise Company Resources

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We think you need these skills to ace TikTok Shop - Creator Strategy Operations Manager

Creator Growth Strategy
Affiliate Marketing
E-commerce Platform Operations
Data Analysis
Short Video Content Supply Optimization
Creator Ecosystem Analysis
Collaboration Skills

Some tips for your application 🫡

Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at TikTok, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.

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Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.

Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at TikTok. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.

How to prepare for a job interview at TikTok

✨Show Off Your E-commerce Know-How

In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that TikTok uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.

✨Portfolio Power: Showcase Your Results

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Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!

✨Engage in a Conversational Style

Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at TikTok. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!