At a Glance
- Tasks: Lead exciting e-commerce campaigns and collaborate with influencers to drive growth.
- Company: Join TikTok, a global leader in creativity and innovation.
- Benefits: Competitive salary, diverse team culture, and opportunities for personal growth.
- Other info: Dynamic workplace with endless opportunities for learning and collaboration.
- Why this job: Make an impact in a fast-paced environment while inspiring creativity.
- Qualifications: 2+ years in marketing or e-commerce, strong analytical skills, and a proactive mindset.
The predicted salary is between 36000 - 60000 £ per year.
About the Team
The UK Campaign Team plans and executes various mega campaigns in the UK market. Leveraging influencer collaborations, product promotions, and marketing activities, we drive overall GMV growth, merchant development, and user engagement in the UK market.
About the Role
The platform campaign manager will be responsible for end-to-end management of campaign strategy development and execution, ensuring alignment with business goals and seamless cross-functional collaboration. This role requires a strategic thinker with strong collaboration skills, a proven track record in campaign operations and management, and the ability to drive results in a fast-paced environment. The ideal candidate will have established experience in strategy planning, project management, or related fields, with a deep understanding of the e-commerce landscape.
Responsibilities
- Conceptualize, develop and execute e-commerce platform-level campaign projects, including major shopping festivals (e.g. Black Friday), seasonal campaigns (e.g. Summer Sale) and other IP campaigns (e.g. Super Brand Day), responsible for platform-wide sales and ecosystem growth.
- Manage end-to-end campaign strategies including promotion & subsidy, seller & creator registration, content growth and resource integration, manage budget consumption and ROI efficiency.
- Collaborate and coordinate across stakeholders, including working with account managers, creator managers, and all other cross‑functional teams (e.g. user research, PR, designers, product team, R&D team etc) for campaign implementation and optimization.
- Conduct data analysis on campaign performance and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance.
- Budget Planning & Allocation: develop detailed campaign budget plans aligned with strategic goals, sales targets, and historical performance data. Monitor campaign OKRs to evaluate budget efficiency and optimise ROI.
Minimum Qualifications
Education: Bachelor’s degree or above, with preference for majors in Marketing, Data Analytics, Statistics, or Business Administration.
Work Experience: 2+ years in marketing strategy, e‑commerce operations, or business analytics; prior experience at e‑commerce platforms, consulting firms, or e‑commerce service providers, with familiarity with UK e‑commerce market trends and key campaign cycles.
Core Competencies: Strong logical reasoning and data analysis skills, including proficiency in Excel, SQL, and data visualisation tools; experience designing A/B tests and translating data into actionable strategies; ability to align tactics with long‑term business goals and balance user experience, merchant interests, and platform KPIs.
Preferred Qualifications
Soft Skills: Excellent cross‑functional communication and collaboration abilities to coordinate resources across BD, Product, and Data teams and deliver projects on tight deadlines. Proactive mindset and adaptability to thrive in a fast‑paced, dynamic e‑commerce environment.
About TikTok
TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Shop - Campaign Manager, UK employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer that fosters creativity and innovation within a dynamic and inclusive work environment. As a Campaign Manager in the UK, you will have the opportunity to lead impactful e-commerce campaigns while collaborating with diverse teams, all within a vibrant office located in one of the world's most exciting cities. We offer robust employee growth opportunities, a culture that embraces challenges, and a commitment to diversity, ensuring that every team member's voice is heard and valued.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop - Campaign Manager, UK
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at TikTok or similar companies. Use platforms like LinkedIn to connect and engage with them. A friendly chat can sometimes lead to job opportunities that aren't even advertised!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and projects. This is your chance to demonstrate your strategic thinking and creativity. Make sure to highlight any successful e-commerce initiatives you've been part of!
✨Tip Number 3
Prepare for interviews by researching TikTok's recent campaigns and trends in the UK e-commerce market. Be ready to discuss how you can contribute to their goals. Tailor your answers to show how your experience aligns with their mission of inspiring creativity and driving results.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining the team. Keep an eye on the careers page for new openings and updates!
We think you need these skills to ace TikTok Shop - Campaign Manager, UK
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Campaign Manager role. Highlight your experience in e-commerce and campaign management, and show us how your skills align with our goals at TikTok.
Showcase Your Data Skills:Since data analysis is key for this role, don’t forget to mention your proficiency in tools like Excel and SQL. Share examples of how you've used data to drive campaign success in the past – we love a good story!
Be Creative and Proactive:We’re looking for someone who can think outside the box! In your application, share innovative ideas or past projects where you took the initiative. Show us that you can thrive in a fast-paced environment.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into the process. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at TikTok
✨Know Your Campaigns
Before the interview, dive deep into TikTok's recent campaigns and understand their strategies. Be ready to discuss how you would approach similar campaigns, especially during major shopping festivals like Black Friday. This shows your enthusiasm and understanding of the role.
✨Showcase Your Data Skills
Since the role requires strong data analysis skills, prepare examples of how you've used data to drive campaign success in the past. Bring insights from your previous experiences that demonstrate your proficiency in tools like Excel or SQL, and how you translated data into actionable strategies.
✨Collaboration is Key
Highlight your experience working cross-functionally. Think of specific instances where you collaborated with different teams to achieve a common goal. This will show that you can thrive in a dynamic environment and are capable of managing relationships across various stakeholders.
✨Be Proactive and Adaptable
Prepare to discuss how you've adapted to fast-paced changes in previous roles. Share examples of when you took the initiative to solve problems or improve processes. This aligns with TikTok's culture of resilience and innovation, which they value highly.
