At a Glance
- Tasks: Drive merchant growth and optimise acquisition strategies for TikTok E-commerce.
- Company: Join a dynamic team at TikTok, shaping the future of e-commerce.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Fast-paced environment with opportunities to innovate and excel.
- Why this job: Make a real impact by empowering merchants to thrive in the digital marketplace.
- Qualifications: 5+ years in e-commerce with a focus on merchant acquisition and growth.
The predicted salary is between 60000 - 80000 £ per year.
Responsibilities
About the team
The Merchant Acquisition Incubation team manages the incubation journey for high potential sellers within TikTok E-commerce EU. As an integral part of the team you'll take ownership of designing effective outreach programs and growth work-streams, thus empowering our merchants to grow and scale their business.
- Own merchant acquisition, responsible for new registered and sellable merchant growth
- Expand and optimize acquisition channels (paid ads, CRM, agencies, events) to improve scale and efficiency
- Build merchant segmentation (e.g. HiPo) and design differentiated onboarding strategies (commission incentives, ads credits, etc.)
- Optimize funnel conversion (registration to onboarding to activation) to drive early-stage GMV
- Develop localised strategies across EU markets, balancing scale and ROI
Qualifications
Minimum Qualifications
- 5+ years experience in e-commerce / marketplace platforms
- Proven experience in Merchant acquisition / seller onboarding, Merchant operations / growth / BD
- Strong understanding of European merchant ecosystem: Brands / SMEs / distributors / service providers
- Strong analytical and strategic thinking: Able to design growth models (CAC / LTV / funnel conversion)
Preferred Qualifications
- Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
- Quick learner, proactive and resilient.
- Strong team player, who takes strong ownership of individual performance, and ultimately focused on delivering high standards and results.
TikTok Shop - Acquisition Product Growth Strategy Manager employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a member of the Merchant Acquisition Incubation team, you'll benefit from unparalleled growth opportunities in the fast-paced e-commerce landscape, while collaborating with innovative minds across Europe. Our commitment to employee development, coupled with a focus on work-life balance and creative freedom, makes TikTok an inspiring place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop - Acquisition Product Growth Strategy Manager
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who work with TikTok or similar platforms. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your experience in merchant acquisition and growth strategies. This will give you an edge during interviews and show that you can deliver results.
✨Tip Number 3
Prepare for the interview by understanding TikTok's unique ecosystem. Familiarise yourself with their merchant onboarding processes and think about how you can optimise them. This will demonstrate your proactive approach and strategic thinking.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace TikTok Shop - Acquisition Product Growth Strategy Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Acquisition Product Growth Strategy Manager. Highlight your experience in e-commerce and merchant acquisition, and don’t forget to sprinkle in some of those key terms from the job description!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about helping merchants grow and how your skills align with our goals. Keep it engaging and personal – we want to get to know the real you!
Showcase Your Analytical Skills:Since this role requires strong analytical thinking, be sure to include examples of how you've used data to drive growth in previous roles. We love numbers, so don’t shy away from sharing your successes with metrics!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at TikTok
✨Know Your E-commerce Stuff
Make sure you brush up on your knowledge of the e-commerce landscape, especially in Europe. Understand the key players, trends, and challenges that merchants face. This will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive growth in previous roles. Think about specific examples where you've optimised acquisition channels or improved funnel conversion rates. This will highlight your strategic thinking and analytical prowess.
✨Demonstrate Your Proactivity
Employers love candidates who take initiative. Share instances where you've identified opportunities for improvement or developed new strategies without being prompted. This will showcase your ability to thrive in an ambiguous environment and your commitment to delivering results.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific situations related to merchant acquisition or onboarding. Think through potential challenges and how you would address them. This will show your structured thinking and problem-solving abilities, which are crucial for this role.
