At a Glance
- Tasks: Build long-term partnerships and drive growth in the Food and Beverage sector on TikTok.
- Company: Join TikTok's innovative advertising sales team with a focus on creativity and collaboration.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on creativity and strategic thinking.
- Why this job: Make an impact by connecting brands with millions of users through engaging advertising solutions.
- Qualifications: Experience in media sales and digital marketing, with strong relationship-building skills.
The predicted salary is between 50000 - 70000 £ per year.
Responsibilities
Global Business Solutions is the advertising sales and monetization team within TikTok. The team is made up of Brand Partnership Managers who are responsible for building long term partnerships with clients across Europe, to educate and inform them about commercial opportunities within TikTok. Our innovative advertising products are high-impact and engaging. We create a native experience for our users and develop deep connections with our brands.
- Grow the business within the Food and Beverage vertical as part of a wider CPG vertical team
- Identify new business opportunities to partner with TikTok
- Lead and grow global client relationships with product adoption and scaled solutions
- Lead Director level conversations to increase revenue and grow strategic partnerships
- Analyse campaign performance and provide actionable, data-driven insights to optimise ROI, drive efficiency, and inform future investments.
- Partner with internal teams including Product, Marketing Science, Measurement and Creative Lab to troubleshoot, test and scale bespoke solutions.
- Work as a TikTok product expert, providing consultative and technical solutions support including escalation and troubleshooting to resolve client issues.
Minimum Qualifications
- Experience in media sales, client solutions, digital marketing, brand advertising, and/or online advertising experience
- Track record of building compelling presentations leveraging industry and internal proof points
- Knowledge of self-serve platforms i.e. auction/biddable forms of digital advertising buying
- Proven ability to establish relationships with advertisers, agencies and director relationships
- Track record of delivering and exceeding revenue goals
- Creative, outside-the-box thinker and strategist
- A team player and collaborator
TikTok is committed to creating an inclusive space where individuals are valued for their skills, experiences, and unique perspectives.
Preferred Qualifications
- App monetisation experience is a plus
- Excellent communication skills
- Self-starter, fast learner with a start-up spirit
- Experience working with CPG brands preferred
Strategic Brand Partnerships Manager — F&B employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. As a Strategic Brand Partnerships Manager in the vibrant Food and Beverage sector, you'll benefit from unparalleled growth opportunities, access to innovative advertising solutions, and the chance to build meaningful relationships with top brands across Europe. Join us in a role where your contributions are valued, and be part of a team that champions inclusivity and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Brand Partnerships Manager — F&B
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at TikTok or in F&B. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your past successes in media sales and brand partnerships. This will help you stand out and demonstrate your value to potential employers.
✨Tip Number 3
Be ready for the interview! Research TikTok’s advertising products and think about how you can contribute to their growth in the F&B sector. Tailor your answers to show you understand their needs and how you can meet them.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Strategic Brand Partnerships Manager — F&B
Some tips for your application 🫡
Show Your Passion for F&B:When you're writing your application, let your love for the Food and Beverage industry shine through. We want to see how your experiences and interests align with our mission at TikTok, especially in building partnerships that resonate with brands.
Highlight Your Sales Experience:Make sure to showcase your media sales and client solutions experience. We’re looking for someone who can demonstrate a solid track record in building relationships and exceeding revenue goals, so don’t hold back on those achievements!
Be Data-Driven:Since analysing campaign performance is key, include examples of how you've used data to drive decisions in your previous roles. We love candidates who can provide actionable insights and optimise ROI, so make it clear how you’ve done this before.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at TikTok
✨Know Your TikTok Inside Out
Before the interview, make sure you’re well-versed in TikTok’s advertising products and how they work. Familiarise yourself with the Food and Beverage vertical and think about how you can leverage TikTok's unique features to create engaging campaigns for brands.
✨Showcase Your Success Stories
Prepare to discuss specific examples from your past experiences where you've successfully built client relationships or exceeded revenue goals. Use data-driven insights to back up your claims and demonstrate how you can bring similar success to TikTok.
✨Be Ready for Director-Level Conversations
Since you'll be leading conversations at a high level, practice articulating your ideas clearly and confidently. Think about potential questions or challenges that might arise during these discussions and prepare thoughtful responses that highlight your strategic thinking.
✨Collaborate and Communicate
Emphasise your teamwork skills and ability to partner with internal teams. Be ready to discuss how you’ve collaborated with different departments in the past to troubleshoot issues or develop bespoke solutions, as this will be crucial in your role at TikTok.
