At a Glance
- Tasks: Manage high-priority sports programs and collaborate with cross-functional teams.
- Company: Join TikTok's dynamic Sports operations team in London.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Exciting role with potential for career advancement in a global company.
- Why this job: Be at the forefront of sports content innovation and make a real impact.
- Qualifications: 5+ years in programme management with a passion for sports and digital media.
The predicted salary is between 54000 - 66000 £ per year.
TikTok's Sports operations team is responsible for delivering high-quality, efficient and effective B2B experiences for our major partners and internal stakeholders. Primarily, this is delivered through program management, operational infrastructure, and scalable processes that support global media businesses.
The Sports Program Manager will manage high-priority programs that support TikTok’s Sports publisher ecosystem, including content partnership programs, tentpole moments, audience growth initiatives, product go-to-market efforts, and operational frameworks for Sports partners. This role will work closely with cross-functional teams across Product, Partnerships, Creator Management, Business Development, Global Monetisation & Product team and more.
The ideal candidate has strong program management experience, a deep interest in the Sports industry, and the ability to translate complex partner, product, and market needs into clear operating plans and strategies.
Responsibilities:
- Deliver end-to-end program management for Sports content partnerships, publisher programs, global collaborations, tentpole moments, and audience growth initiatives.
- Lead cross-functional alignment with key teams including Product, Partnerships, Creator Management, Business Development, Global Monetisation & Product team and more.
- Deliver owned and operated product go-to-market and partner accelerator programs for Sports publishers and creators, including clear rollout plans, partner education, feedback loops, and market expansion strategies.
- Build operational infrastructure to streamline and scale Sports programs, including processes for partner onboarding, campaign execution, reporting, documentation, and internal visibility.
- Create communication channels, frameworks, templates, best practice playbooks, and resources to support Sports program execution across markets.
- Partner with internal teams to identify publisher needs, surface product and operational feedback, and help shape scalable solutions that support high-quality Sports content.
- Develop foundational operational products and processes that empower teams to execute and evolve Sports programs at scale.
- Assist in design and launch of new operational processes, and deliver end-to-end project management for operational processes.
- Support management of internal and external stakeholders to set and exceed performance goals.
Minimum Qualification(s):
- 5+ years of experience in programme management and leadership experience.
- Have a deep understanding and insights of the key metrics and measurements in content and creator operations.
- Experience working with or strong grasp of Sports, digital media, publishers, or content ecosystems.
- Deep understanding of key metrics and measurements in content, publisher, or creator operations, including audience growth, engagement, retention, partner performance, and operational efficiency.
- Natural collaborator with the ability to drive alignment among diverse stakeholders across Marketing, GBS, Product, Data, Algorithm, User Growth, and more.
- Strong understanding of local business dynamics, market nuances, and the evolving digital Sports landscape, with intellectual curiosity to dive deeply into complex issues.
- Experience working in a global or highly cross-functional role, including building relationships across regions, markets, and stakeholder groups.
- Strong ability to manage ambiguity, prioritize competing workstreams, and translate strategic goals into actionable operating plans.
Preferred Qualification(s):
- Direct experience working with Sports organizations, publishers, athletes, media companies, or digital news platforms.
- Strong understanding of the Sports industry, including business models, audience development, platform distribution, and emerging Sports consumption trends.
- Leadership in understanding key business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick off projects to serve those core business priorities.
- Extraordinary organizational skills with the ability to work cross-functionally with other stakeholder teams as well as senior leadership.
- Experience driving product-based initiatives, partner education programs, go-to-market efforts, or scaled operational launches.
- MS/MA/MBA considered a plus.
Sports Program Manager - TikTok Content Operation - London employer: TikTok
At TikTok, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Global Procurement Manager in London, you will benefit from competitive compensation, comprehensive professional development opportunities, and the chance to work in a vibrant city known for its innovation and creativity. Join us to make a meaningful impact while collaborating with diverse teams across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Sports Program Manager - TikTok Content Operation - London
✨Get Involved in Local Sports Communities
Dive into your local sports scene! Attend community games, coaching sessions, and meet-ups. Building relationships with coaches and team managers can help you uncover job opportunities before they even hit the job boards.
✨Leverage Internships and Volunteering
Even though you’re after a full-time role, don’t underestimate internships or volunteering in sports organisations. These positions not only give you hands-on experience but can also lead to permanent openings. Plus, it’s a fantastic way to make your face known in the industry!
✨Visit Sports Job Fairs
Keep an eye out for sports job fairs and career expos specific to the recreation management field. These events are goldmines for meeting hiring managers from organisations like TikTok. Bring your A-game and be ready to chat about how you can contribute to their team!
✨Apply Through Our Website
Don't forget to check out openings on our site! Our listings will often include positions at excellent organisations in sports recreation management, including TikTok. Applying directly through our platform increases your chances of getting noticed by recruiters. Let's get you that dream job!
We think you need these skills to ace Sports Program Manager - TikTok Content Operation - London
Some tips for your application 🫡
Show Off Your Passion for Sports:In your cover letter, let your enthusiasm for sports and recreation shine through! We want to see your genuine interest in the industry and how it's shaped your career choices. Sharing specific experiences, like managing a team or organising an event, can really make you stand out.
Highlight Relevant Experience:When crafting your CV, focus on any relevant internships, volunteer work, or part-time jobs related to sports and recreation management. Make sure to quantify your achievements – did you increase team participation by a certain percentage or successfully lead a project? Numbers speak volumes!
Tailor Your CV for Sports Management:Use a CV format that emphasises your skills in leadership, teamwork, and event coordination. Don’t forget to include specific training or certifications that relate to sports management, as these can set you apart from other applicants. We love seeing candidates with relevant qualifications!
Express Your Long-Term Goals:In your application, we want to see your career aspirations in sports management. Don’t hesitate to include how you envision your future in this industry and how joining TikTok aligns with those goals. We’re looking for candidates who are not just a perfect fit for the role but are also excited about growing with us!
How to prepare for a job interview at TikTok
✨Highlight Your Passion for Sports
When chatting with TikTok, make sure to express your genuine love for sports and recreation. Share experiences that showcase your passion, whether it's managing a local sports team, organising events, or simply being an active participant in various activities. This helps them see you're not just a fit on paper, but also someone who truly cares about the field.
✨Showcase Your Management Skills
This role is all about managing resources and people, so be ready to discuss your leadership and organisational skills. Prepare some examples from your past experiences where you've successfully led a team or managed a project, particularly in a sports or recreation setting. Use the STAR (Situation, Task, Action, Result) technique to make your answers concise and impactful.
✨Be Prepared for Scenario-Based Questions
Expect case studies or scenario-based questions that assess your problem-solving and decision-making skills. You might be asked how you would handle a tricky situation, such as resolving a conflict between team members or managing a crisis during a major event. Think through these scenarios and practice how you’d articulate your thought process and solutions.
✨Demonstrate Enthusiasm for Team Collaboration
In the sports and recreation management field, teamwork is essential. During the interview, be prepared to discuss how you work within a team and foster a collaborative environment. Share success stories where teamwork led to a positive outcome, emphasising how you built relationships and encouraged participation among team members to achieve a common goal.
