Sport Lead - TikTok Content Operation - London

The GB Content Operations team partners with the country’s leading broadcasters, digital publishers, and creators across entertainment, sport, and news to accelerate content growth and scale on TikTok. The Leader of the Sports team will oversee a team managing creators, sportsmen/women and publishers (federations, clubs, broadcasters) to help maximise their impact on TikTok and expand the supply of high-quality content on the platform. In this role, you will drive growth of the sports vertical by advising on short‑form video strategy, optimising content performance, and supporting key initiatives aligned with team objectives and product priorities. Your team will serve as trusted partners to creators and publishers, enabling them to use the platform effectively while contributing to the overall health and success of the sports ecosystem on TikTok.

Key Responsibilities

• Own OKR responsibility for the Sports strategy including creator/athlete growth, monetisation, perception, publisher growth, programs, tentpoles and offline activations.
• Manage a team of creator and/or athlete managers, publisher managers and program managers to deliver against targets.
• Set quarterly operational goals and deliver results against global OKR targets.
• Identify high potential creators/athletes to onboard to direct and scaled management programs, conceive and deliver growth programs to improve their supply of high quality PGC content and grow their monetisation.
• Manage high‑impact sports publishers to acquire IP authorisations (if possible), grow content supply and negotiate content partnerships around key events and IP.
• Lead content and operation strategy for the UK, identifying key platform goals for creators, athletes and publishers across the market and develop clear, metrics‑based plans to deliver these objectives.
• Ensure close alignment and collaboration of local publisher management, creator/athlete management, programs and market insights teams.
• Localise global product strategies and initiatives to creator/athlete and publisher activations in the UK to increase product adoption within the vertical.
• Understand local content ecosystems, identify market trends, brainstorming aspirational ideas and drive high quality local content growth and partner engagement.
• Work to uncover the local experience of creators, athletes and publishers, represent their feedback to other teams and advocate for their success based on the specific market context.
• Develop programs and content strategies that will help mobilise at scale creators, athletes and publishers, consistent with our overall platform objectives.
• Ensure execution of sports programmes at the local level.
• Lead content strategies to grow priority content formats and creator/athletes/communities, develop strategic content partnerships with creators, athletes and publishers, and to drive diversified and safe high‑quality content on the platform to attract and retain users based on deep understanding of the regional content ecosystem.
• Set Market OKRs, metrics and success measures and strategies to deliver upon those goals.
• Identify areas for improvement and evangelise creator/athlete/partner management workflow by facilitating alignment and efficiency through data‑driven methodologies.
• Where relevant, support cross‑functional partnership with the sales, product, comms, marketing, user growth, T&S, legal, and policy teams to support, innovate and effectively grow user base at the Market level, also to support revenue efforts where relevant or identify areas for mutual collaboration, and shared approaches to market opportunities and risks.
• Serve as a spokesperson as necessary for TikTok with industry and vertical partners, press, and other stakeholders, to present TikTok’s sports value proposition narrative clearly and with local resonance.

Qualifications

Minimum Qualifications

• Proven experience working at a digital platform or on the social strategy/execution at a publisher or with creators on social media.
• Strong understanding of the sports landscape, including emerging social and platform trends.
• At least 7 years of experience across the broader media ecosystem, with a demonstrated track record in social media strategy, creator strategy and/or partnership and relationship management.
• Hands‑on experience working with social media platforms, or deep knowledge of how creators, publishers and platforms collaborate to grow audiences and build sustainable business models.
• Exceptional communication, presentation, and collaboration skills, with the ability to engage confidently with creators and cross‑functional teams across global markets.
• Experience of managing a team to deliver against clear business goals and objectives.

Preferred Qualifications

• Experience working within a sporting context as your primary responsibility.
• Strategic, insights‑driven thinker who leverages data to make pragmatic, high‑impact decisions.
• Strong self‑starter and collaborative partner, comfortable leading projects end‑to‑end while thriving in cross‑functional environments.
• Strong public speaking experience - able to represent your business in public forums and conferences.
• Demonstrated success in creator management, account support, and building long‑term, trust‑based relationships.
• Thrives in fast‑paced environments; adaptable, solutions‑oriented, and effective at managing both operational and strategic priorities amid change.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.