Shop - Merchant Incentive Strategy Manager

Global Operations

TikTok Shop – Merchant Incentive Strategy Manager

Location

:

London

Employment Type

:

Regular

Job Code

:

A

Responsibilities

About the team

The merchant acquisition and incubation team in TikTok Shop UK\’s primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means.

About the role

We are looking for an incentive strategy manager to support seller growth. This role is suited for an experienced analyst with consulting or tech experience with strong data skills and business insights or UG product manager.

Responsibilities:
1. Strategy design: Design incentive policies, plan growth resources, discover growth opportunities through data analysis, merchant research, industry analysis, and competitor analysis. Develop corresponding solutions and plans.

1) Based on an understanding of different seller segments, develop differentiated guidance and marketing strategies.

2) Analyse the results of growth incentive strategy, develop methods and measure ROI clearly, find opportunities for further iterations.

2. Budget management and business planning: maintain efficiency measurement framework, manage the budget for incentive programs and enable sustainable growth

3. XFN collaboration: work closely with stakeholders including seller incubation, product, algorithm for strategy delivery, also ensure alignment and support for incentive initiatives

Qualifications

Minimum Qualifications

1. Bachelor\’s degree or higher, 2 years of experience in user growth, gamification, or related products in e-commerce.

2. Data driven, with a strong interest and understanding of activity conversion funnels, user profiling, and segmentation methodologies.

3. Strong logical thinking, capable of high-quality goal breakdown and priority assessment.

4. Independent and capable, with strong communication and coordination skills, result-oriented, highly motivated, self-driven, and able to handle a certain level of stress.

Preferred Qualifications

• Experience with SQL, Tableau and other data analytics tools.
• Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
• Quick learner, proactive and resilient, ability to cope well under pressure.
• Strong team player, who takes strong ownership of individual performance, and ultimately focused on delivering high standards and results.
• Proven ability to successfully thrive in a changing and fast-moving industry.
• Excellent communication skills.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok\’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok\’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\’re resilient and embrace challenges as they come. By constantly iterating and fostering an \”Always Day 1\” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.