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- Tasks: Lead the design of visual assets for TikTok LIVE, enhancing user engagement across the EU.
- Company: Join TikTok, the leading platform for short-form mobile videos, fostering creativity and joy.
- Benefits: Enjoy a diverse and innovative work environment with opportunities for continuous learning and growth.
- Other info: Embrace a fast-paced environment and contribute to an inclusive culture celebrating diversity.
- Why this job: Be part of a creative team making a real impact in the live industry on a global scale.
- Qualifications: 5+ years in design, strong skills in 2D/3D illustrations, and proficiency in Adobe Suite and Figma.
The predicted salary is between 42000 - 84000 £ per year.
Responsibilities
Own end-to-end design delivery for EU & UK TikTok LIVE initiatives, from concept to final production across digital and physical touchpoints.
Create and scale a cohesive visual system for EU & UK LIVE (guidelines, templates, component libraries, and best practices), aligned with EMEA and central standards.
Lead conceptualization and execution of multi-format assets including 2D/3D illustrations, key visuals, H5/landing layouts, LIVE stickers, creator education materials, product feature launch assets, partnership campaigns, OOH/DOOH, and offline event collateral (e.g., stage visuals, swag and signage).
Partner with cross-functional teams (Ops, PM, BD/Partnerships, Marketing, Content) to translate goals into clear creative direction, timelines, and production plans; proactively align early to reduce late-stage churn.
Design with cultural intelligence: localize visuals and messaging for diverse EU markets while maintaining brand consistency and quality.
Use research and trend awareness (creator/user insights, creative performance learnings, emerging tools) to continuously improve engagement and effectiveness.
Maintain a high quality bar through strong craft, illustration work, art direction, layouts, and specs.
Improve team efficiency by proposing workflows, checklists, and tool adoption (including AIGC) that increase speed without sacrificing quality.
Minimum Qualifications
Bachelor’s degree or equivalent experience
Experience creating illustrations and (3D and 2D)
Understanding creative, design, and product operation processes. Has proof of successful cases on operation design project in portfolio
Highly creative, organized, and able to work independently with little direction; ability to multitask
Great communication skills and a collaborative team player in a cross-cultural and cross-functional environment
Preferred Qualifications
Proficiency with AIGC / generative tools (e.g., image generation, asset creation, rapid ideation) with strong judgment around consistency, brand safety, and production readiness.
Experience building brand guidelines, visual identities, or toolkits that scale across teams/markets.
Motion graphics and/or video editing skills (e.g., lightweight animations for DOOH, social, H5).
Familiarity with LIVE / creator ecosystems, interactive campaign mechanics, or monetization-driven programs.
Experience supporting offline events and producing print/physical deliverables.
Software / Tools:Figma, Adobe Creative Suite (Illustrator, Photoshop, After Effects), Cinema 4D (Redshift/Octane) or Blender, AI generative tools (workflow-dependent)
Diversity & InclusionTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Creative Designer - TikTok LIVE EU
✨Tip Number 1
Familiarise yourself with TikTok's brand identity and design language. Understanding their visual style will help you align your creative concepts with their expectations, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience with cross-cultural design in your discussions. Given the role's focus on the EU market, highlighting your ability to adapt designs for different cultural contexts can set you apart from other candidates.
✨Tip Number 3
Network with current or former employees of TikTok, especially those in creative roles. They can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 4
Stay updated on the latest design trends and tools, particularly those relevant to social media and live streaming. Being knowledgeable about current trends will demonstrate your passion for the industry and your commitment to innovation.
We think you need these skills to ace Senior Creative Designer - TikTok LIVE EU
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in creative design, particularly in 2D and 3D illustrations. Emphasise any previous work with live events or social media platforms, especially TikTok.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the live industry and your understanding of TikTok's mission. Mention specific projects that demonstrate your ability to create engaging visual assets and your experience working in cross-cultural teams.
Showcase Your Portfolio: Include a link to your portfolio that showcases your best work, particularly any operational design projects. Highlight examples of illustrations, brand guidelines, and any motion graphics or video editing you've done.
Research TikTok's Design Aesthetic: Familiarise yourself with TikTok's current design trends and style guides. This will help you align your application with their visual identity and demonstrate your understanding of their brand.
How to prepare for a job interview at TikTok
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best work, especially projects related to 2D and 3D illustrations. Be prepared to discuss the thought process behind each piece and how it aligns with the role's requirements.
✨Understand TikTok's Brand
Familiarise yourself with TikTok's brand identity and recent campaigns. This will help you demonstrate your understanding of their visual language and how you can contribute to enhancing their presence in the EU market.
✨Prepare for Cultural Nuances
Since the role involves working across different countries in the EU, be ready to discuss how you would adapt designs to cater to various cultural preferences. Highlight any previous experience you have in creating culturally relevant content.
✨Demonstrate Collaboration Skills
As this position requires working closely with diverse teams, be prepared to share examples of how you've successfully collaborated in cross-cultural environments. Emphasise your communication skills and ability to work independently while still being a team player.