At a Glance
- Tasks: Join TikTok's EU team to optimise seller onboarding and drive product growth.
- Company: Be part of TikTok, a leading platform in e-commerce innovation.
- Benefits: Gain hands-on experience, develop skills, and work in a dynamic environment.
- Other info: Exciting opportunity for growth in a fast-paced, collaborative setting.
- Why this job: Make a real impact on merchants' success while learning about e-commerce strategies.
- Qualifications: Pursuing a degree with strong communication and analytical skills.
The predicted salary is between 20000 - 30000 € per year.
About the team: The EU MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers. The team is responsible for EU TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
Responsibilities
- Optimise Seller Registration & Onboarding
- Analyse the end-to-end seller funnel (registration → onboarding → first listing) to identify where merchants drop off or get stuck.
- Diagnose the root causes of friction — UX issues, policy confusion, verification delays, documentation gaps — and translate them into clear problem statements for Product and Ops teams.
- Support experiments and process improvements to increase registration completion and onboarding success rates.
- Track onboarding funnel KPIs and surface insights regularly to stakeholders.
- Drive Product Listing & Sellable Supply Growth
- Execute high-volume product listings on TikTok Shop, working directly with merchants to bring products live.
- Increase the number of sellable SPUs/SKUs by identifying listing gaps, fixing errors, and unblocking merchant issues.
- Support cross-EU product enablement, ensuring products are live and sellable across multiple EU markets.
- Analyse listing funnel performance to identify key drop-offs and operational bottlenecks.
- Own Merchant Enablement Through Clear & Scalable Communication
- Identify where merchants get confused or stuck during the registration and listing process.
- Rebuild outreach and education materials into clear, structured, and visual guides that merchants can actually follow.
- Develop scalable communication playbooks adaptable across EU markets (DE, FR, IT, ES).
- Continuously iterate based on merchant feedback and execution outcomes.
- Support Seller Incentive & Merchant Research Initiatives
- Assist in executing seller incentive programmes targeting onboarding milestones (e.g. first listing, first sale, catalogue depth targets) and analyse their performance.
- Support structured merchant research (surveys, interviews, feedback sessions) to surface pain points across the seller journey.
- Synthesise findings into clear insights that inform product decisions, education strategy, and operational priorities.
- Ad-hoc Execution & Strategic Projects
- Take ownership of ad-hoc projects that require both strong execution and structured problem-solving.
- Build dashboards or trackers to monitor key seller growth metrics.
- Contribute to strategic projects such as market entry playbooks or seller segmentation frameworks.
Who We're Looking For
- Comfortable with execution-heavy, detail-oriented work and can maintain accuracy at scale.
- Enjoy turning messy, unclear processes into structured, repeatable workflows.
- Take ownership and follow through — you don't stop at “identifying an issue,” you help push it to resolution.
- Communicate clearly across audiences — whether writing a merchant guide or a problem statement for a product team.
- Learn fast, ask good questions, and actively look for ways to improve how things are done.
- Interested in e-commerce, marketplace operations, and growth strategy, and want hands‑on exposure rather than shadowing.
Minimum Qualifications
- Currently pursuing a Bachelor's or Master's degree in the UK.
- Strong written and verbal communication skills in English.
- Highly organised with strong attention to detail.
- Comfortable working with data in Excel / Google Sheets is required.
- Skilled in Tableau/Power BI and MS Office; SQL or Python experience for data processing.
Preferred Qualifications
- Prior experience in e-commerce, marketplaces, operations, consulting, or fast-paced startups.
- Ability to analyse funnels or operational data and clearly articulate where things break.
- Experience creating clear documentation, guides, or process playbooks.
- Comfortable working across teams and pushing progress without formal authority.
Seller Acquisition Project Intern (TikTok Shop - MAI EU), 2026 Start (BS/MS) employer: TikTok
At TikTok E-commerce, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Seller Acquisition Project Intern, you will gain invaluable hands-on experience in the fast-paced world of e-commerce while collaborating with a diverse team dedicated to driving merchant success across Europe. With a strong focus on professional development, innovative problem-solving, and clear communication, we offer a unique opportunity to grow your skills in a supportive environment that values creativity and initiative.
StudySmarter Expert Advice🤫
We think this is how you could land Seller Acquisition Project Intern (TikTok Shop - MAI EU), 2026 Start (BS/MS)
✨Tip Number 1
Get your networking game on! Connect with people in the e-commerce space, especially those who work at TikTok or similar companies. Use platforms like LinkedIn to reach out and ask for informational chats – you never know where a conversation might lead!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your understanding of seller acquisition and onboarding processes. This could be a mock-up of a merchant guide or an analysis of a seller funnel – anything that demonstrates your ability to tackle real-world problems.
✨Tip Number 3
Prepare for interviews by diving deep into TikTok's e-commerce strategies. Familiarise yourself with their seller onboarding process and think about how you would improve it. Being able to discuss specific ideas will show you're genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, get your application in and let’s make some magic happen!
We think you need these skills to ace Seller Acquisition Project Intern (TikTok Shop - MAI EU), 2026 Start (BS/MS)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Seller Acquisition Project Intern role. Highlight your relevant skills and experiences that align with the responsibilities mentioned in the job description. We want to see how you can contribute to our team!
Show Off Your Communication Skills:Since clear communication is key in this role, make sure your written application reflects that. Use concise language and structure your thoughts logically. We love seeing candidates who can articulate their ideas effectively!
Demonstrate Your Analytical Mindset:We’re looking for someone who can analyse data and identify issues. In your application, mention any experience you have with data analysis or problem-solving. Show us how you’ve tackled challenges in the past and what insights you gained!
Apply Through Our Website:Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at TikTok
✨Know the Role Inside Out
Before your interview, make sure you thoroughly understand the Seller Acquisition Project Intern role. Familiarise yourself with TikTok's e-commerce platform and the specific responsibilities mentioned in the job description. This will help you articulate how your skills align with their needs.
✨Prepare Your Questions
Interviews are a two-way street! Prepare insightful questions about the team’s current challenges or the onboarding process for new sellers. This shows your genuine interest in the role and helps you gauge if the company is the right fit for you.
✨Showcase Your Analytical Skills
Since the role involves analysing seller funnels and identifying drop-off points, be ready to discuss any relevant experience you have with data analysis. Bring examples of how you've used data to solve problems or improve processes in past projects or internships.
✨Demonstrate Clear Communication
Effective communication is key in this role. Practice explaining complex ideas simply and clearly, as you might need to create guides or problem statements. Consider doing a mock interview with a friend to refine your delivery and ensure you come across as articulate and confident.
