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- Tasks: Drive growth for news and lifestyle publishers on TikTok through strategic partnerships and content optimisation.
- Company: Join TikTok, the leading platform for short-form mobile video, in a dynamic role.
- Benefits: Be part of a creative team with opportunities for personal and professional growth.
- Why this job: Make an impact in the media landscape while working with top publishers and creators.
- Qualifications: 5+ years in journalism or media, with strong social media and partnership skills.
- Other info: Embrace a fast-paced environment where creativity and innovation thrive.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The UK Publisher Operations team is part of Content Operations and partners with the country’s leading broadcasters, digital publishers, and entertainment, sport, and news organisations to fuel content growth and scale on TikTok.
The Publisher Manager will partner with a portfolio of news, lifestyle and learning organisations to help them maximise their impact on TikTok and increase high-quality content supply. In this role, you will drive publisher growth by advising on short‑form video strategy, optimising content performance, and supporting key initiatives that align with team objectives and product priorities. You’ll serve as a trusted partner to newsrooms, educational organisations and publishers, ensuring they are equipped to use TikTok effectively while contributing to the overall health and success of the news ecosystem on the platform.
Key Responsibilities- Build and nurture trusted, long‑term relationships with leading UK informative content publishers, from major TV broadcasters, educational organisations and digital outlets to national and local newspapers – to drive their growth and success on TikTok.
- Develop and execute ambitious partnership strategies that position TikTok as a key platform for content discovery, engagement, and audience development.
- Act as the UK market expert for global partnerships and product teams, translating publisher needs and industry trends into actionable insights that inform product and policy direction.
- Partner closely with Central, Regional, and Local teams to align account management, business reviews, and growth plans, ensuring consistent and impactful results.
- Support content acquisition efforts and lead onboarding for new publishers, expanding the breadth of content and enhancing the overall user experience.
- Equip partners to make the most of TikTok’s tools, analytics, and best practices, driving stronger content performance, engagement, and business outcomes.
- Engage and support publishers at scale through effective community management and streamlined communication channels.
Minimum Qualification(s)
- Deep, up‑to‑date expertise in the news industry, including key publishers, market forces, audience behaviours, and emerging trends.
- At least 5 years of experience in journalism or the broader media landscape, with a strong record of success in social media, and/or partnership/relationship management.
- Practical experience working with social media platforms, or a strong understanding of how news organisations, publishers and social platforms collaborate to grow audiences and build sustainable models.
- Outstanding communication, presentation, and collaboration skills, with the ability to engage confidently and effectively with partners and cross‑functional teams around the world.
Preferred Qualification(s)
- Strategic, insights‑driven thinker who uses data to make pragmatic, high‑impact decisions.
- A balanced collaborator and self‑starter: comfortable leading projects end‑to‑end while thriving within cross‑functional environments.
- Demonstrated success in partner management, account support, and cultivating long‑term, trust‑based business relationships.
- Thrives in fast‑moving settings; flexible, solutions‑oriented, and able to navigate shifting priorities while managing both operational and strategic responsibilities.
About TikTok
TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Publisher Manager (News, Lifestyle, Learning) - TikTok Content Operation - London employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Publisher Manager (News, Lifestyle, Learning) - TikTok Content Operation - London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of the news and media landscape. Whether it’s a blog post, a video, or even a TikTok, let potential employers see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand TikTok’s mission and values, and think about how your skills align with their goals. This will help you stand out as a candidate who truly gets it.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our platform.
We think you need these skills to ace Publisher Manager (News, Lifestyle, Learning) - TikTok Content Operation - London
Some tips for your application 🫡
Know Your Stuff: Make sure you understand the news industry and TikTok's role in it. Highlight your experience with publishers and social media in your application to show us you're the right fit for the Publisher Manager role.
Tailor Your Application: Don’t just send a generic CV and cover letter! Customise your application to reflect how your skills and experiences align with the responsibilities listed in the job description. We want to see how you can drive publisher growth on TikTok.
Showcase Your Communication Skills: Since this role involves building relationships, make sure your application reflects your outstanding communication abilities. Use clear, engaging language that demonstrates your knack for collaboration and partnership management.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at TikTok
✨Know Your Publishers
Before the interview, do your homework on the key publishers in the UK news and lifestyle sectors. Understand their content strategies and how they engage with audiences on TikTok. This will help you demonstrate your deep expertise in the industry and show that you're ready to build those long-term relationships.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've used data to drive decisions in previous roles. Think about times when you developed partnership strategies or optimised content performance. Being able to articulate these experiences will highlight your insights-driven approach and strategic mindset.
✨Communicate Confidently
Practice your communication skills before the interview. You’ll need to engage effectively with partners and cross-functional teams, so be ready to present your ideas clearly and confidently. Consider doing mock interviews with friends or colleagues to refine your delivery and ensure you come across as a strong collaborator.
✨Embrace Flexibility
Be prepared to discuss how you've navigated fast-paced environments and shifting priorities in your past roles. Share examples that showcase your solutions-oriented mindset and ability to manage both operational and strategic responsibilities. This will demonstrate that you can thrive in TikTok's dynamic setting.
