At a Glance
- Tasks: Lead initiatives to boost entertainment content growth on TikTok and manage publisher relationships.
- Company: Join TikTok's dynamic UK Content team, shaping the future of entertainment.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Exciting role in a fast-paced environment with endless opportunities for creativity.
- Why this job: Make a real impact in the entertainment industry while working with top publishers.
- Qualifications: Experience in media or partner management, with strong communication skills.
The predicted salary is between 50000 - 65000 £ per year.
The UK Content team partners with the country’s leading broadcasters, digital publishers and creators across entertainment, sport, and news organisations to accelerate content growth and scale on TikTok.
We are seeking a positive, self‑motivated, and highly organised Programs & Publisher Manager to lead partner‑facing initiatives that enable entertainment publishers to accelerate content growth and elevate quality on TikTok.
Key Responsibilities- Program Management: Execute program concepts and initiatives to accelerate entertainment content in the UK. Support on and lead end‑to‑end project management for entertainment programs, optimising performance for maximum impact. Define, establish, and track key metrics to measure program success and inform continuous improvement. Deliver regular performance reports and provide actionable insights to refine program execution. Maintain strong communication with Product and Global Entertainment teams to ensure seamless program execution. Coordinate with XFN partners such as Finance, Procurement, Legal, Marketing, GBS, and Comms to ensure accurate budget tracking, smooth administrative processes, and compliance with financial, policy and legal requirements. Manage and negotiate with external suppliers to execute programs and events, ensuring alignment on deliverables, timelines, and quality standards. Manage in‑app programming for campaigns, ensuring operational excellence across set up, execution and reporting. Liaise with XFN teams to improve processes and ensure smooth execution of features e.g. Search, ads, Nova.
- Publisher Management: Manage a portfolio of UK entertainment publishers to drive their growth and success on TikTok. Partnership development and negotiation of contractual agreements with publishers and/or industry bodies around cultural tenetpoles. Act as the UK market expert for product teams, communications and policy teams – translating publisher needs and industry trends into actionable insights that inform business direction. Support content and IP acquisition efforts, expanding the breadth of content and enhancing the overall user experience. Equip partners to make the most of TikTok’s tools, analytics, and best practices, driving stronger content performance, engagement, and business outcomes. Engage and support publishers at scale through effective community management and streamlined communication channels.
- Minimum Qualifications: Proven media experience in either partner management, TV/Film social content, or a similar role. Excellent communication and relationship‑building skills. An interest and local knowledge of entertainment and fan content on TikTok.
- Preferred Qualifications: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Strong understanding of the digital content landscape and UK/global media landscape. Ability to analyze data and metrics to inform decisions. Demonstrated ability to work independently and manage multiple projects simultaneously. Familiarity with the local market and cultural nuances.
Programs & Publisher Manager, Entertainment - TikTok Content Operations - London employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture in the heart of London. Our team is dedicated to empowering employees through continuous growth opportunities, collaborative projects, and a commitment to innovation in the entertainment sector. Join us to be part of a dynamic environment where your contributions directly impact the success of leading publishers and creators, all while enjoying the unique advantages of working in one of the world's most exciting cities.
StudySmarter Expert Advice🤫
We think this is how you could land Programs & Publisher Manager, Entertainment - TikTok Content Operations - London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Programs & Publisher Manager, Entertainment - TikTok Content Operations - London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
