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For Companies At a Glance
- Tasks: Drive TikTok LIVE feature adoption and create impactful strategies for EU creators.
- Company: Join TikTok, the leading platform for short-form mobile video.
- Benefits: Full-time role with a focus on creativity and innovation in a diverse environment.
- Why this job: Be part of a mission to inspire creativity and connect communities globally.
- Qualifications: Experience in product strategy and a passion for live streaming and creator ecosystems.
- Other info: Collaborative culture with opportunities for growth and learning in a fast-paced tech company.
The predicted salary is between 36000 - 60000 £ per year.
Responsibilities
- Drive awareness and adoption of TikTok LIVE features (e.g., Match, Superfan) among EU creators through clear feature strategies, education frameworks, and targeted campaigns.
- Own feature GTM strategy design by developing a strong understanding of product capabilities, creator behavior, and regional market needs.
- Focus on key verticals (e.g., Music, Sports) to identify the most relevant LIVE features and design monetization strategies that help creators better monetize their content.
- Track key product and feature‑level metrics, conduct data analysis, and synthesize user feedback to optimize feature positioning, adoption, and performance.
- Work closely with Product, Operations, and Regional teams to drive alignment and execution across feature launches and ongoing initiatives.
- Participate in and independently drive cross‑functional projects, contributing to the planning and execution of LIVE feature strategies in the EU.
Qualifications
Minimum Qualifications
- Experience in product strategy, product marketing, GTM, or growth‑related roles, preferably within live streaming, creator platforms, or consumer tech.
- Strong interest in live streaming, the creator ecosystem, and feature‑driven monetization models.
- Solid analytical and problem‑solving skills, with the ability to interpret data and translate insights into actionable recommendations.
- Highly responsible, detail‑oriented, self‑motivated, and able to operate with a high level of ownership.
Preferred Qualifications
- Strong communication and collaboration skills.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and creating an environment that reflects the many communities we reach.
Product Strategy Manager - TikTok LIVE - London employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Strategy Manager - TikTok LIVE - London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at TikTok. A friendly chat can open doors and give you insider info on what they're looking for.
✨Tip Number 2
Show off your passion for live streaming! When you get the chance to chat with recruiters or during interviews, share your thoughts on the latest trends and how you can contribute to TikTok LIVE's growth.
✨Tip Number 3
Prepare for those tricky questions! Brush up on your analytical skills and be ready to discuss how you've used data to drive product strategies in the past. We want to see your problem-solving prowess!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the TikTok family!
We think you need these skills to ace Product Strategy Manager - TikTok LIVE - London
Some tips for your application 🫡
Know the Role Inside Out: Before you start writing, make sure you really understand what the Product Strategy Manager role entails. Dive into the job description and highlight key responsibilities and qualifications. This will help you tailor your application to show how you fit the bill.
Show Off Your Experience: When detailing your experience, focus on relevant roles that showcase your skills in product strategy, marketing, or growth. Use specific examples that demonstrate your understanding of live streaming and creator platforms, as this will resonate with us at TikTok.
Be Data-Driven: Since the role involves tracking metrics and conducting data analysis, don’t shy away from showcasing your analytical skills. Include any relevant data-driven achievements in your application to illustrate how you can optimise feature positioning and performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at TikTok
✨Know Your Product Inside Out
Before the interview, dive deep into TikTok LIVE features like Match and Superfan. Understand how these features work, their benefits for creators, and how they fit into the broader creator ecosystem. This knowledge will help you articulate clear strategies during the interview.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data analysis in previous roles. Bring examples of how you've tracked metrics, interpreted data, and made actionable recommendations. This will demonstrate your ability to optimise feature positioning and performance, which is crucial for the role.
✨Highlight Your Collaboration Experience
Since this role involves working closely with various teams, share specific examples of successful cross-functional projects you've led or contributed to. Emphasise your communication skills and how you align different stakeholders towards a common goal.
✨Demonstrate Your Passion for Live Streaming
Express your genuine interest in live streaming and the creator economy. Share insights on current trends, challenges, and opportunities in the space. This will show that you're not just qualified but also passionate about the industry and ready to contribute to TikTok's mission.
