At a Glance
- Tasks: Lead go-to-market strategy and drive product adoption for TikTok's advertising solutions.
- Company: Join a dynamic team at TikTok, a leader in digital advertising.
- Benefits: Competitive salary, vibrant work culture, and opportunities for professional growth.
- Other info: Full-time position based in London with excellent career advancement opportunities.
- Why this job: Make an impact in the fast-paced world of advertising while working with top agencies.
- Qualifications: Experience in media and product marketing, with strong analytical and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
The Scaled Growth team owns the product strategy and operations tailored to agency, channel sales and vendor sales businesses. By identifying targeted advertising products and industry best practices to both new and existing advertisers, agency and channel sales partners, we analyse and deeply understand our regional agency partners and their advertisers, and own the regional product strategy and GTM operations.
We are looking for an experienced Product Marketing professional with a strong background in media to lead go-to-market strategy and drive product adoption for TikTok’s advertising solutions in Europe. This role sits within the Scaled Growth Team and focuses on accelerating key product penetration, validating product-market fit, and driving revenue growth of TikTok’s ads products through the agency ecosystem.
In this role, you will work closely with agency sales teams, agency partners, and global product stakeholders in a fast-paced, high-growth environment. You will be responsible for understanding the agency landscape, identifying opportunities to scale product adoption through agencies, and shaping go-to-market strategies that unlock incremental ads revenue. The ideal candidate is highly self-motivated, strategic, data-driven, and able to influence cross-functional partners effectively.
To succeed in this role, you should have experience working with media products in a product marketing, strategy, or key account management capacity, and bring a strong understanding of agency ecosystems and how agencies drive advertiser growth at scale. This is a full-time position based in London.
- Lead Product GTM Strategy and Revenue Growth Through Sales Partners (Agencies focus): Own go-to-market planning for key advertising products in Europe, driving product adoption, penetration, and incremental revenue growth through agency partners. Develop a strong understanding of agency ecosystems and advertiser needs, and translate insights into scalable GTM strategies and execution plans. Build tracking mechanisms to monitor adoption progress, measure commercial impact, and optimise GTM performance. Partner closely with sales stakeholders and cross-functional teams to drive strategic alignment and execution excellence. Bring market feedback and ecosystem insights into product positioning and GTM recommendations to strengthen product-market fit.
- Support Strategic Agency Accounts and Scale Winning Solutions: Provide dedicated product marketing support for priority agency accounts, helping shape solutions that address complex client needs and accelerate product adoption. Collaborate closely with Sales, product operations, Product, and other stakeholders to deeply understand customer cases and develop effective agency-led solutions. Distill learnings from top agency engagements into scalable playbooks and repeatable operating methodologies. Expand successful account-level approaches into broader partner-facing programs to drive scaled business impact.
- Lead Agency Revenue Growth Strategy: Own the agency revenue growth strategy by breaking down key revenue drivers and identifying the most impactful levers across acquisition, scale-up, and retention. Define the core success metrics, operating cadence, and key initiatives required to drive sustainable agency revenue growth. Partner closely with agency sales teams to integrate product strategy with commercial priorities, and jointly drive growth across new customer acquisition, existing customer expansion, and retention. Develop a product-led revenue growth framework for the agency business, with clear tracking mechanisms to monitor performance, identify bottlenecks, and improve execution. Use data and business insights to continuously optimise growth strategy, influence cross-functional priorities, and improve long-term revenue outcomes.
Minimum Qualifications:
- BA/BS degree or above, or equivalent practical experience.
- Extensive experience in media, digital advertising, or related industries in Product Marketing, Strategy, Agency, Account Management, or other relevant client-facing roles.
- Experience driving product adoption and go-to-market execution across a range of marketing objectives, including performance, lead generation, brand, creative, and measurement.
- Experience working cross-functionally with Sales, Product, and Operations teams to drive business outcomes.
- Strong analytical, communication, and presentation skills.
- Customer-oriented mindset, strong commercial acumen, and a track record of delivering against business goals.
- Ability to thrive in ambiguity, adapt quickly to change, and exercise sound judgment.
Preferred Qualifications:
- Strong understanding of European advertising market, agency ecosystem, media sales, and marketing processes.
- Experience leading and delivering complex cross-functional projects in fast-paced environments.
- Strong data-driven mindset with comfort in analytics, including the ability to build reports, interpret engagement metrics, and translate insights into action.
- Experience supporting strategic agency accounts and scaling tailored solutions into broader programs or playbooks.
Product Marketing Manager, Scaled Growth, EUI employer: TikTok
As a Product Marketing Manager at TikTok in London, you will thrive in a dynamic and innovative environment that champions creativity and collaboration. The company offers exceptional growth opportunities, a vibrant work culture that values diversity and inclusion, and the chance to make a significant impact on the advertising landscape across Europe. With a focus on employee development and a commitment to driving success through teamwork, TikTok is an excellent employer for those seeking meaningful and rewarding careers in the fast-paced world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager, Scaled Growth, EUI
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager, Scaled Growth, EUI
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
