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For Companies At a Glance
- Tasks: Drive regional measurement execution and support marketing science teams with innovative solutions.
- Company: Join TikTok, the leading platform for short-form mobile video, inspiring creativity worldwide.
- Benefits: Competitive salary, diverse culture, and opportunities for personal and professional growth.
- Why this job: Make a real impact in a fast-paced environment while collaborating with global teams.
- Qualifications: 3+ years in product marketing or analytics, strong communication skills, and a passion for innovation.
- Other info: Embrace challenges and grow together in a dynamic, inclusive workplace.
The predicted salary is between 36000 - 60000 £ per year.
Responsibilities
TikTok’s Measurement Product Marketing Team brings products to market that helps brands and marketers realise their true business value generated by TikTok and across their paid channels. The team comprises of measurement experts with a deep understanding of the customer, enabling them to partner with key stakeholders (Product and Marketing Science) to improve which features are built and how features are used by advertisers to answer key business questions. TikTok’s Measurement team is seeking a Regional PMM to act as the primary partner to Marketing Science (MSci) teams and drive regional measurement execution. This role ensures that MSci has the tools, frameworks, and guidance to deliver top-account measurement services effectively, aligning with HQ product strategy while adapting for local client needs.
- Serve as the primary PMM partner to regional MSci teams, enabling them to deliver measurement solutions to top accounts.
- Train and support MSci on purposeful measurement workflows, SOT frameworks, attribution audits, and learning agenda creation.
- Develop standardized templates, toolkits, and narratives to streamline MSci execution and client servicing.
- Partner with MSci to ensure measurement insights are contextualized for client business outcomes and internal decision-making, aligning with client KPIs and financial decision frameworks.
- Provide feedback from MSci and top accounts to HQ PMM teams to inform product and GTM improvements.
- Assist MSci in diagnosing client SOTs, designing tests, and running audits.
- Support the iteration of client measurement strategies based on observed outcomes, SOT maturity, and business objectives.
Qualifications
Minimum Qualifications:
- BA/BS degree or above
- 3+ years in product marketing, measurement, or analytics, ideally in digital media or adtech.
- Strong expertise in lift, measurement methodologies, attribution models and analytics platforms.
- Proven track record driving global GTM strategies and collaborating across functions.
- Excellent communication, presentation and analytical skills.
- Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
- A fast learner with a good sense of judgement and original thinking.
- Ability to thrive in ambiguity and adjust quickly to change.
Preferred Qualifications:
- Experience with multi-touch attribution, incrementality testing, or media mix modeling.
- Background working with global sales organizations and agency/advertiser stakeholders.
- Familiarity with competing attribution solutions (e.g., MMM vendors, survey-based approaches).
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Product Marketing Manager, Regional Measurement employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Regional Measurement
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those already working at TikTok or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in product marketing and measurement. This is your chance to demonstrate how you can bring value to TikTok's Measurement Product Marketing Team.
✨Tip Number 3
Prepare for the interview by understanding TikTok’s products and their measurement strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their mission of inspiring creativity.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Product Marketing Manager, Regional Measurement
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product marketing, measurement, and analytics, especially in digital media or adtech. We want to see how your skills align with our mission at TikTok!
Showcase Your Communication Skills: Since this role involves collaborating with various teams, it's crucial to demonstrate your excellent communication and presentation skills. Use clear and compelling narratives in your application to show us how you can simplify complex ideas for different audiences.
Highlight Relevant Experience: Don’t forget to mention any experience you have with multi-touch attribution, incrementality testing, or media mix modelling. If you've worked with global sales organisations or agency stakeholders, let us know! This will help us see how you can contribute to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows us you're keen on joining our TikTok family!
How to prepare for a job interview at TikTok
✨Know Your Metrics
Make sure you brush up on key measurement methodologies and attribution models relevant to the role. Be ready to discuss how these concepts apply to TikTok's products and how they can drive business value for clients.
✨Showcase Your Collaboration Skills
This role involves working closely with Marketing Science teams, so be prepared to share examples of how you've successfully collaborated across functions in the past. Highlight any experiences where you’ve partnered with stakeholders to deliver impactful measurement solutions.
✨Prepare Compelling Narratives
You’ll need to simplify complex marketing messages for different audiences. Practice crafting clear and engaging narratives that demonstrate your ability to communicate insights effectively, especially in relation to client KPIs and financial decision frameworks.
✨Embrace Ambiguity
The fast-paced nature of TikTok means things can change quickly. Be ready to discuss how you've thrived in uncertain situations before, showcasing your adaptability and original thinking when faced with challenges.
