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For Companies At a Glance
- Tasks: Lead global product marketing campaigns that inspire creativity and drive measurable impact.
- Company: Join TikTok, the leading platform for short-form mobile video, with a vibrant culture.
- Benefits: Competitive salary, diverse teams, and opportunities for personal and professional growth.
- Why this job: Make a real impact in a rapidly growing tech company while collaborating with creators.
- Qualifications: 5+ years in product marketing and proven success in global initiatives.
- Other info: Embrace challenges and foster innovation in a dynamic, inclusive environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Responsibilities
- Develop and execute global product marketing programs, campaigns, and activations that drive perception and behavioral outcomes—ensuring each initiative drives measurable impact and global relevance.
- Oversee on and off-platform campaigns from brief, creative development, media plan, campaign execution, to post-campaign measurement and insights to drive perception and behavioral outcomes.
- Develop and deliver GTM strategies, messaging frameworks, narratives and value-props backed by data, insights, and research.
- Project manage global product marketing operations and SOPs. Identify opportunities to improve and optimize operational excellence to increase speed to market and drive alignment with cross-functional partners.
- Develop playbooks, toolkits, product marketing processes and frameworks to guide regional teams in executing standardized, scalable marketing programs—ensuring consistency while allowing for local adaptation.
- Build strong partnerships with internal teams (Marketing, Content, Product, Legal, Comms, Procurement, Sales, etc) and external stakeholders to ensure flawless execution and alignment with broader company objectives.
- Drive strong collaboration between regional teams and provide strategic consultation and guidance on local campaign and product marketing executions. Create forums for ongoing dialogue and knowledge-sharing across regions.
Qualifications
Minimum Qualifications
- 5+ years product marketing, GTM implementation, and full-funnel campaign development
- BA/BS degree or equivalent practical experience.
- Proven track record of leading complex, global marketing initiatives with cross-functional and regional teams.
Preferred Qualifications
- Deep operational expertise, including developing 0-1 global processes, project management, budget management, resource prioritization, and stakeholder alignment.
- Exceptional cross-functional leadership skills, with the ability to influence at all levels and manage ambiguity across global teams.
- Experience working directly with creators and industry stakeholders to craft authentic and impactful experiences and campaigns.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok\’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok\’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\’re resilient and embrace challenges as they come. By constantly iterating and fostering an \”Always Day 1\” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
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Product Marketing Manager, Creator Marketing employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Creator Marketing
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at TikTok or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns. Make sure to highlight measurable outcomes and how you drove perception—this will catch the eye of hiring managers.
✨Tip Number 3
Prepare for interviews by researching TikTok’s latest campaigns and trends. Be ready to discuss how you can contribute to their mission of inspiring creativity and bringing joy through your marketing expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to make an impact.
We think you need these skills to ace Product Marketing Manager, Creator Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in global marketing initiatives and how you've driven measurable impact in previous roles. We want to see how you can bring your unique flair to our team!
Showcase Your Data Skills: Since this role involves developing GTM strategies backed by data, don’t forget to include examples of how you've used insights and research to shape your marketing campaigns. We love numbers, so let’s see those metrics shine!
Highlight Cross-Functional Collaboration: We value teamwork at StudySmarter, so be sure to mention any experiences where you've worked with different teams or stakeholders. Show us how you’ve managed to align diverse groups towards a common goal—this is key for success in our environment!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our awesome team!
How to prepare for a job interview at TikTok
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand TikTok's product offerings and how they relate to creator marketing. Familiarise yourself with recent campaigns and their outcomes, as this will help you discuss how you can contribute to future initiatives.
✨Showcase Your Cross-Functional Experience
Highlight your experience working with various teams like Marketing, Content, and Sales. Be ready to share specific examples of how you've successfully collaborated on global marketing initiatives, as this role requires strong cross-functional leadership skills.
✨Prepare Data-Driven Insights
Since the role involves developing GTM strategies backed by data, come prepared with examples of how you've used insights and research to drive marketing decisions in the past. This will demonstrate your analytical skills and ability to create impactful campaigns.
✨Emphasise Adaptability and Innovation
TikTok values an 'Always Day 1' mindset, so be ready to discuss how you've embraced challenges and adapted to change in previous roles. Share stories that showcase your creativity and resilience, as these traits are essential for success in a fast-paced environment.
