At a Glance
- Tasks: Lead go-to-market strategies for TikTok's advertising solutions and drive product adoption.
- Company: Join a dynamic team at TikTok, shaping the future of digital advertising.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a vibrant culture that values innovation and creativity.
- Why this job: Make a real impact in a fast-paced environment while collaborating with top industry professionals.
- Qualifications: Experience in digital media and performance marketing, with strong analytical skills.
The predicted salary is between 55000 - 65000 £ per year.
The Regional Product & Client Solutions (RPCS) organisation drives strategic alignment and commercial excellence across EUI. The team elevates product and client solution strategy across the GBS region, ensuring consistent, high-quality go-to-market execution. RPCS partners closely with EUI markets to surface growth opportunities, accelerate product adoption, and unlock incremental revenue. Through deep collaboration with Sales and Product stakeholders, the team brings clarity, cohesion, and commercial momentum to the region.
The Product Marketing Manager (PMM) is a strategic horizontal role reporting to the Market Strategy PMM Lead and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients. The PMM leads go-to-market strategy and execution for TikTok’s advertising solutions with a vertical-first lens, with a primary focus on supporting and growing clients within EUI region, driving product education, adoption, and revenue growth.
This role partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment. Success in this role requires strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.
Key responsibilities- Go-to-Market & Product Adoption: Own go-to-market strategy and adoption for TikTok’s advertising solutions, with a vertical-first lens, across the EUI markets. Design and execute in-market activations and programs to accelerate product adoption and revenue growth. Identify opportunities to simplify, scale, and strengthen GTM execution across markets.
- Product Expertise: Serve as the product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives within EUI.
- Data and Insights: Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations.
- Cross-Functional Leadership: Collaborate with Sales, GMPT, HQ PMMs, and other XFN partners to develop GTM strategies, including narratives and product recommendations. Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams.
- Sales Enablement & Excellence: Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation.
- Insight, Innovation & Growth: Turn data and market signals into actionable insights that unlock growth opportunities. Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy.
- Operational & Strategic Impact: Establish and scale best practices to improve operational excellence across Sales. Guide teams on leveraging TikTok’s solutions to drive vertical-specific growth and expansion opportunities. Lead experimentation and new initiatives to open up incremental revenue streams.
Product Marketing Manager- Core Ads - Global Business Solutions - London employer: TikTok
As a Product Marketing Manager at TikTok in London, you will thrive in a dynamic and innovative environment that champions collaboration and creativity. The company offers exceptional growth opportunities, a vibrant work culture that values diverse perspectives, and a commitment to employee development through continuous learning and mentorship. With a focus on driving impactful advertising solutions, TikTok empowers its employees to make meaningful contributions while enjoying the unique advantages of working in one of the world's most exciting cities.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager- Core Ads - Global Business Solutions - London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager- Core Ads - Global Business Solutions - London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
