At a Glance
- Tasks: Lead go-to-market strategy for TikTok's advertising solutions and drive product adoption.
- Company: Join a dynamic team at TikTok, a leader in digital advertising.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative atmosphere focused on innovation and diversity.
- Why this job: Make an impact in a fast-paced environment while shaping the future of advertising.
- Qualifications: 4+ years in product marketing or client solutions with strong data analysis skills.
The predicted salary is between 60000 - 80000 € per year.
The Regional Product & Client Solutions (RPCS) organisation drives strategic alignment and commercial excellence across EUI. The team elevates product and client solution strategy across the GBS region, ensuring consistent, high‑quality go‑to‑market execution. RPCS partners closely with EUI markets to surface growth opportunities, accelerate product adoption, and unlock incremental revenue. Through deep collaboration with Sales and Product stakeholders, the team brings clarity, cohesion, and commercial momentum to the region.
The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients. The PMM leads go‑to‑market strategy and execution for TikTok’s advertising solutions with a vertical‑first lens, driving product education, adoption, and revenue growth. This role partners closely with in‑market Sales teams, priority clients, cross‑functional stakeholders, and HQ Product and Product Marketing teams in a fast‑paced, high‑growth environment.
Success in this role requires strong self‑motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.
Key Responsibilities- Go‑to‑Market & Product Adoption
- Own go‑to‑market strategy and adoption for TikTok’s advertising solutions, with a vertical‑first lens
- Design and execute in‑market activations and programs to accelerate product adoption and revenue growth
- Identify opportunities to simplify, scale, and strengthen GTM execution across markets
- Market & Vertical Expertise
- Serve as the in‑market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
- Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
- Cross‑Functional Leadership
- Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
- Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
- Sales Enablement & Excellence
- Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organization
- Partner with product champions to ensure consistent, high‑quality enablement and execution
- Insight, Innovation & Growth
- Turn data and market signals into actionable insights that unlock growth opportunities
- Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
- Operational & Strategic Impact
- Raise the floor: Establish and scale best practices to improve operational excellence across Sales
- Raise the ceiling: Guide teams on leveraging TikTok’s solutions to drive vertical‑specific growth and expansion opportunities
- Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams
- Vertical‑first solution and product adoption
- Quality and impact of product insights and feedback
- New product tests and scaled learnings
- 4+ years in product marketing or client solutions within digital advertising, tech, or media
- Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
- Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
- Excellent storytelling, presentation, and stakeholder management skills
- Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast‑moving environments
- Track record of delivering against ambitious performance goals
- Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients
- App industry expertise
- Performance marketing expertise
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. To achieve that goal, we are committed to celebrating our diverse voices and creating an environment that reflects the many communities we reach.
Product Marketing Manager Apps - Global Business Solutions - London employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Product Marketing Manager in London, you'll benefit from our commitment to employee growth through continuous learning opportunities and a diverse environment that values unique perspectives. Join us to drive impactful marketing strategies in a fast-paced setting, where your contributions will directly influence the success of our advertising solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager Apps - Global Business Solutions - London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Product Marketing Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its products inside out. Understand their go-to-market strategies and be ready to discuss how you can contribute to their growth. Show them you’re not just another candidate!
✨Tip Number 3
Practice your storytelling skills! Be ready to share your past experiences in a way that highlights your achievements and how they relate to the role. Remember, it’s all about showcasing your impact and how you can drive product adoption.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace Product Marketing Manager Apps - Global Business Solutions - London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in digital media and performance marketing, and show how your skills align with our mission at StudySmarter.
Showcase Your Data Skills:Since this role involves translating data into actionable insights, be sure to include examples of how you've used data to drive decisions in previous roles. We love seeing candidates who can turn numbers into narratives!
Demonstrate Collaboration:This position requires working closely with various teams. Share specific instances where you've successfully collaborated with cross-functional partners to achieve a common goal. We value teamwork and want to see how you fit into that!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining the StudySmarter team!
How to prepare for a job interview at TikTok
✨Know Your Product Inside Out
Before the interview, dive deep into TikTok’s advertising solutions. Understand their features, benefits, and how they stand out in the market. This knowledge will help you articulate your go-to-market strategies and demonstrate your expertise.
✨Showcase Your Data Skills
Be prepared to discuss how you've previously translated data into actionable insights. Bring examples of how you've identified growth opportunities or simplified processes based on data analysis. This will highlight your ability to drive product adoption and revenue growth.
✨Prepare for Cross-Functional Collaboration
Think of examples where you've successfully collaborated with sales, product, and other teams. Be ready to discuss how you’ve influenced stakeholders and driven alignment in complex environments. This will show your capability to lead cross-functional initiatives.
✨Demonstrate Your Storytelling Ability
Practice telling compelling stories about your past experiences, especially those that relate to product marketing and client solutions. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easier for interviewers to follow your narrative.
