At a Glance
- Tasks: Drive go-to-market strategies and accelerate product adoption for TikTok's advertising solutions.
- Company: Join a dynamic team at a leading digital advertising platform.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and strategic thinking.
- Why this job: Make an impact in the fast-paced world of digital marketing and innovation.
- Qualifications: Experience in product marketing or client solutions, with strong data analysis skills.
The predicted salary is between 60000 - 80000 £ per year.
Responsibilities Overview
The Regional Product & Client Solutions (RPCS) organisation drives strategic alignment and commercial excellence across EUI. The team elevates product and client solution strategy across the GBS region, ensuring consistent, high-quality go-to-market execution. RPCS partners closely with EUI markets to surface growth opportunities, accelerate product adoption, and unlock incremental revenue. Through deep collaboration with Sales and Product stakeholders, the team brings clarity, cohesion, and commercial momentum to the region.
The role
The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients. Success in this role requires strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.
Key Responsibilities
- Go-to-Market & Product Adoption: Own go-to-market strategy and adoption for TikTok’s advertising solutions, with a vertical-first lens. Design and execute in-market activations and programs to accelerate product adoption and revenue growth. Identify opportunities to simplify, scale, and strengthen GTM execution across markets.
- Market & Vertical Expertise: Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives. Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations.
- Cross-Functional Leadership: Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations. Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams.
- Sales Enablement & Excellence: Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation. Partner with product champions to ensure consistent, high-quality enablement and execution.
- Insight, Innovation & Growth: Turn data and market signals into actionable insights that unlock growth opportunities. Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy.
- Operational & Strategic Impact: Raise the floor: Establish and scale best practices to improve operational excellence across Sales. Raise the ceiling: Guide teams on leveraging TikTok’s solutions to drive vertical-specific growth and expansion opportunities. Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams.
Core KPIs
- Vertical-first solution and product adoption
- Quality and impact of product insights and feedback
- New product tests and scaled learnings
Qualifications
Minimum Qualifications
- Experience: Extensive experience in product marketing or client solutions within digital advertising, tech, or media.
- Data Acumen: Strong ability to translate data into insights, identify opportunities, and inform strategic decisions.
- Prioritisation: Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact.
- Communication & Influence: Excellent storytelling, presentation, and stakeholder management skills.
- Cross-Functional Agility: Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments.
- Commercial Mindset: Track record of delivering against ambitious performance goals.
- Comfort with Ambiguity: Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients.
Preferred Qualifications
- App industry expertise
- Performance marketing expertise
We are committed to fostering an inclusive workplace where employees are valued for their skills, experiences, and unique perspectives.
Product Marketing Manager [App UK] employer: TikTok
As a Product Marketing Manager at our dynamic and innovative company, you will thrive in a collaborative environment that champions creativity and strategic thinking. We offer competitive benefits, a strong focus on employee development, and a culture that values diversity and inclusion, ensuring that every team member has the opportunity to grow and make a meaningful impact in the fast-paced world of digital advertising. Join us in our UK office, where your insights will directly influence our go-to-market strategies and drive success across the region.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager [App UK]
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market strategies and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate, but someone who truly gets their mission.
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of how you've driven product adoption or influenced stakeholders in past roles. This will help you stand out and demonstrate your fit for the Product Marketing Manager position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Product Marketing Manager [App UK]
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in digital media and performance marketing, and show how your skills align with our mission at StudySmarter.
Showcase Your Data Skills:Since this role requires turning data into actionable insights, don’t forget to include examples of how you've used data to drive decisions in your previous roles. We love seeing candidates who can demonstrate their analytical prowess!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to convey your ideas and experiences, as we appreciate candidates who can communicate effectively and influence others.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at TikTok
✨Know Your Product Inside Out
Before the interview, dive deep into TikTok’s advertising solutions. Understand their features, benefits, and how they stand out in the market. This knowledge will help you articulate your go-to-market strategies and demonstrate your expertise in product marketing.
✨Showcase Your Data Skills
Prepare to discuss how you've previously translated data into actionable insights. Bring examples of how your data-driven decisions have led to successful product adoption or revenue growth. This will highlight your analytical skills and ability to influence stakeholders.
✨Demonstrate Cross-Functional Collaboration
Think of specific instances where you've worked with sales, product, and other teams to achieve a common goal. Be ready to share how you navigated challenges and drove alignment across different functions, as this role requires strong collaboration skills.
✨Prepare for Scenario-Based Questions
Anticipate questions that ask how you would handle specific market challenges or client pain points. Practise structuring your answers using the STAR method (Situation, Task, Action, Result) to clearly convey your thought process and problem-solving abilities.
