At a Glance
- Tasks: Lead mega campaigns on TikTok Shop, driving growth and engagement.
- Company: Join the dynamic TikTok Shop team, shaping social commerce in the UK & IE.
- Benefits: Competitive pay, flexible working arrangements, and a chance to innovate.
- Other info: Fast-paced environment with opportunities for professional growth.
- Why this job: Be at the forefront of social commerce, influencing millions of shoppers.
- Qualifications: 3+ years in e-commerce or campaign management with strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
Our Platform Campaigns team owns the biggest commercial moments on TikTok Shop UK & IE - the major mega and payday campaigns that drive the platform's most significant GMV each month. These are high-visibility, high-stakes moments that bring together creators, sellers, and millions of shoppers, and they sit at the centre of how TikTok Shop grows in the region.
Responsibilities:
- Lead the planning and execution of large-scale mega and payday campaigns across TikTok Shop UK & IE, ensuring alignment with platform objectives and category priorities.
- Develop full-funnel campaign strategies spanning traffic acquisition, creator collaboration, content amplification, subsidy mechanisms, assortment planning, and conversion optimisation.
- Build scalable methodologies, frameworks, and operational playbooks that support GMV growth, product incubation, and category penetration.
- Own campaign delivery end to end - timelines, stakeholder communications, execution milestones, and risk management - in a fast-paced, often ambiguous environment.
- Run in-depth performance analysis across GMV, ROI, traffic efficiency, creator performance, and content conversion, translating data into clear optimisation recommendations.
- Surface seasonal and viral trends through market, user, and competitive analysis, and turn them into scalable growth opportunities for these business-critical moments.
Requirements:
- 3+ years of experience in e-commerce, performance marketing, campaign strategy, or management consulting, preferably within platform or marketplace ecosystems or fast-growing internet companies - including proven experience owning large-scale campaigns or major commercial moments end to end, with significant GMV or budget at stake.
- Demonstrated experience managing large and complex budgets, ideally $1M+, with P&L management.
- Strong quantitative skills - comfortable building forecasts, interrogating performance data, and using it to make decisions (Excel and/or SQL or similar).
- A track record of influencing and aligning cross-functional stakeholders without direct authority.
- Comfort operating in fast-paced, ambiguous environments with shifting priorities and tight timelines.
- Excellent structured problem-solving and communication skills.
- Educated to bachelor's degree level or above, ideally in Business, Economics, E-commerce, Marketing, Communications, or a related field.
Desirable:
- Familiarity with TikTok Shop, social commerce, or the creator economy.
- Knowledge of the local UK/IE retail and e-commerce market.
Conditions:
This is a 6-12 month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency.
Platform campaigns project manager in social commerce employer: TikTok
At TikTok, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Global Procurement Manager in London, you will benefit from competitive compensation, comprehensive professional development opportunities, and the chance to work in a vibrant city known for its innovation and creativity. Join us to make a meaningful impact while collaborating with diverse teams across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Platform campaigns project manager in social commerce
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Platform campaigns project manager in social commerce
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at TikTok from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at TikTok specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at TikTok
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at TikTok, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show TikTok you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure TikTok that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for TikTok, so think on your feet and don't hesitate to showcase your creativity!
