At a Glance
- Tasks: Analyse marketing performance and connect data to real commercial outcomes.
- Company: Join TikTok, a leading platform for creativity and innovation.
- Benefits: Work in a dynamic environment with opportunities for growth and learning.
- Other info: Collaborate with diverse teams and embrace challenges in a fast-paced tech company.
- Why this job: Be at the forefront of marketing intelligence and make a real impact.
- Qualifications: 1+ years in media planning or marketing analytics; strong SQL and Python skills.
The predicted salary is between 30000 - 40000 £ per year.
About the Team
Global Business Marketing (GBM) at TikTok is at an inflection point. As the business evolves from establishing its brand presence to driving measurable commercial growth, the way we analyse, interpret, and act on marketing performance needs to evolve with it. This role sits at the heart of that shift.
About the Role
We are looking for a sharp, media and marketing‑savvy analyst who is early in their career but already curious about how marketing channels work, passionate about measurement, and eager to connect performance data to real commercial outcomes. This is not a data engineering or technology role. It is a marketing intelligence role, one that requires someone who is hungry to learn the craft of media and campaign measurement, comfortable working with data, and able to communicate what they find clearly and confidently. You will be supported by experienced leaders and cross‑functional partners, and will have the opportunity to build genuine expertise in how a world‑class global marketing function measures and optimises its impact.
Responsibilities
- Marketing Performance Analysis
- Own the day to day analysis of GBM's performance, across global and regional marketing initiatives, identifying trends and patterns that inform smarter planning and investment decisions.
- Support on delivering analysis that goes beyond output metrics, connecting marketing investment and marketing activity to commercial outcomes.
- Support on the development of media attribution frameworks that reflect the complexity of GBM's multi‑channel, multi‑market activity.
- Marketing Intelligence & Commercial Context
- Surface actionable intelligence from performance data that helps GBM make better decisions about where to invest and how to prioritise.
- Build a working understanding of regional commercial priorities and translate regional performance data into global planning inputs.
- Help ensure annual plans, quarterly OKRs and campaign goals are grounded in what the data is actually telling us, not just what was planned.
- Measurement & Reporting Infrastructure
- Support the maintenance and governance of GBM's measurement frameworks, ensuring consistent KPIs, reporting cadences and performance standards across hub and regional teams.
- Partner with MarTech in maintaining dashboards and reporting tools that give marketing leaders clear visibility of campaign and channel performance against commercial goals.
- Standardise how media and marketing performance is reported across GBM, reducing inconsistency and building a common language for what good looks like.
- Cross‑Functional & Stakeholder Support
- Work closely with regional S&O leads, finance partners, MarTech and GBM hub teams to ensure performance data and insights are flowing in the right direction at the right time.
- Support the preparation of QBR documentation, leadership presentations and strategic planning materials with clean, well‑structured analytical inputs.
- Act as a trusted analytical resource for the GBM leadership team — bringing media and marketing rigour to workstreams that need it.
Qualifications
- Minimum Qualifications
- 1+ years of experience in a media planning, marketing analytics, campaign performance, marketing operations or related role; agency, brand side or consulting all welcome.
- Analytically minded, comfortable working with data, building basic frameworks and translating numbers into a clear story.
- Strong SQL skills, with the ability to independently explore, transform, and validate data. Proficiency in Python for advanced analysis.
- Experience with A/B testing and experimental design.
- Proficiency in building visualisations and reports using tools like Looker, Tableau, or similar.
- Highly organised and detail oriented, you can manage multiple workstreams and deadlines without dropping the ball.
- Clear communicator, written and verbal, able to present findings in a way that is easy to understand and act on.
- Preferred Qualifications
- Genuine curiosity about media and marketing channels, wanting to understand how they work and how to measure what they deliver.
- Commercially oriented, thinking about marketing in terms of outcomes, not just outputs.
- Exposure to or interest in B2B marketing environments or commercial go‑to‑market models.
- Familiarity with OKR frameworks, planning cycles or reporting processes.
- Some exposure to media attribution or marketing performance measurement, even at an introductory level.
- Experience or interest in working across multiple markets or cultures.
About TikTok
TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Media & Marketing Insights Analyst, GBM employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer that fosters a culture of creativity and collaboration. As a Media & Marketing Insights Analyst, you will be supported by experienced leaders in a dynamic environment that encourages professional growth and innovation. Our commitment to diversity and inclusion ensures that every voice is heard, making it a truly rewarding place to develop your career while contributing to our mission of inspiring creativity and bringing joy.
StudySmarter Expert Advice🤫
We think this is how you could land Media & Marketing Insights Analyst, GBM
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at TikTok or similar companies. Use LinkedIn to connect and engage with them; you never know who might help you land that interview!
✨Tip Number 2
Prepare for your interviews by researching TikTok's marketing strategies and recent campaigns. Show us that you're not just interested in the role but also passionate about how they measure success and drive growth.
✨Tip Number 3
Practice your data storytelling skills! Be ready to explain how you've used data in past roles to make decisions. We want to see how you can turn numbers into actionable insights that align with commercial outcomes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the team!
We think you need these skills to ace Media & Marketing Insights Analyst, GBM
Some tips for your application 🫡
Show Your Curiosity:Let us see your passion for media and marketing! In your application, share specific examples of how you've explored these areas. We love candidates who are eager to learn and understand the craft of marketing measurement.
Be Data-Driven:Since this role is all about connecting performance data to commercial outcomes, make sure to highlight your analytical skills. Talk about any experience you have with SQL or data visualisation tools like Looker or Tableau. We want to know how you can turn numbers into a clear story!
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to reflect the specific qualifications and responsibilities mentioned in the job description. Show us how your experiences align with what we’re looking for at GBM.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us that you’re genuinely interested in joining our team!
How to prepare for a job interview at TikTok
✨Know Your Numbers
Make sure you brush up on your SQL skills and be ready to discuss how you've used data in previous roles. Be prepared to explain how you can transform raw data into actionable insights, as this role is all about connecting performance data to commercial outcomes.
✨Show Your Curiosity
Demonstrate your genuine interest in media and marketing channels during the interview. Share examples of how you've explored these areas in the past or any projects you've worked on that showcase your eagerness to learn and grow in this field.
✨Communicate Clearly
Practice presenting your findings in a clear and concise manner. Use simple language to explain complex concepts, as you'll need to communicate insights effectively to various stakeholders. Consider preparing a mini-presentation on a relevant topic to showcase your communication skills.
✨Understand the Bigger Picture
Familiarise yourself with TikTok's mission and values, and think about how they relate to the role. Be ready to discuss how you can contribute to the company's goals and how your analytical skills can help drive smarter marketing decisions.
