Measurement Analyst- Global Business Solutions

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimise their activity on the platform and build meaningful connections that help drive behaviour change.

TikTok is looking for a full-time Measurement Analyst. This role will partner with our advertisers to help measure the effectiveness of their investment with our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support. We seek highly-driven, empathetic individuals who are looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.

Responsibilities:

• Support Measurement Partners with ad effectiveness analysis for advertisers to help them quantify the value TikTok drives for their business and optimise their campaigns.
• Partner primarily with global clients and agencies to provide measurement that can lead to a better understanding of their performance on the platform.
• Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for key clients.
• Develop a close relationship with TikTok's measurement product organization to better enable advertisers and agencies to adopt measurement solutions.
• Partner closely with data science teams to develop meta-analysis that produces media insights for advertisers to take action on.

Qualifications

Minimum Qualifications:

• Foundational experience in digital advertising, large marketing-related organizations, or measurement suppliers.
• A track record of inferential problem solving through experimental design and analytical methods.
• Exceptional time-management and goal-oriented task management skills is a must.
• Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill.
• A track record of driving client decisions with clear communication and team collaboration.
• Experience with advertising agencies or complex marketing data-driven organizations preferred.
• Experience with executing custom analytical work where SQL and R are a plus; Practical experience operating within data for an at-scale business preferred.

Preferred qualifications:

• Familiarity with privacy-first innovation for measurement systems a plus.
• Detailed category experience, ideally working with advertisers in one or more categories.
• Experience in a global role or multi-market role working across time zones.
• Experiencing managing or working with 3rd party vendors.
• Owning projects and/or workstreams.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.