At a Glance
- Tasks: Drive data-informed decisions for marketing campaigns and client engagement.
- Company: Join TikTok, the leading platform for short-form mobile video, inspiring creativity worldwide.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Other info: Embrace challenges and learn continuously in a diverse and inclusive workplace.
- Why this job: Be part of a mission-driven team that values creativity and collaboration in a fast-paced tech landscape.
- Qualifications: Strong SQL and Python skills, with experience in marketing analytics and performance measurement.
The predicted salary is between 42000 - 84000 € per year.
Marketing Operations & Analytics Manager- Global Business Marketing - Europe & Israel
Marketing Operations & Analytics Manager- Global Business Marketing - Europe & Israel
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Responsibilities
1GBM EUI, TikTok\'s Global Business Marketing team, champions the brand in the B2B space by educating, inspiring, and creating opportunities for sales teams to build key client relationships and showcase TikTok’s ability to drive business outcomes. The GBM EUI team is seeking a Marketing Analyst to drive data-informed decision-making across brand campaigns, events, client engagement, and partnerships, turning insights into strategies that maximize impact and ROI.
Reporting to the Strategy and Operations lead for EUI in London, the Marketing Operations & Analytics Manager will turn complex marketing data into clear, actionable insights that shape strategy and deliver measurable business impact. You’ll build and maintain scalable Business Intellegence reporting structures, validate and ensure the integrity of marketing data, and surface insights that drive smarter decisions across paid and owned channels.
You’ll master data storytelling, translating analytics into easy to use dashboards and compelling narratives for non-technical stakeholders, while innovating new ways to measure marketing performance and prove ROI. Partnering closely with Marketing Tech global team, Regional Product team, and broader marketing org including marcomms and events, you\'ll embed insights into every stage of planning and execution, and craft data-driven stories for industry partners, trade bodies, and publications.
In TikTok\'s fast-paced environment, you\'ll be proactive, adaptable, and always ahead of the curve, spotting trends, seizing opportunities, and redefining how we measure marketing success. The ideal candidate will bring proven B2B marketing analytics experience, advanced analytical skills, and a passion for turning numbers into stories that inspire action.
Responsibilities:
1. Marketing Analytics & Performance Measurement:
- Design and maintain marketing performance dashboards to track global objectives and regional KPIs.
- Conduct macro and micro-level analysis of campaigns, channels, and other marketing initiatives.
- Provide actionable insights and recommendations to optimize marketing impact and ROI.
- Establish frameworks to evaluate campaign effectiveness, including attribution, conversion, and engagement metrics.
- Provide insights and recommendations that inform resource allocation, prioritization, and future campaign strategies.
2. Marketing Operations:
- Support QBR, mid-year, and annual planning cycles, ensuring alignment between global and regional marketing objectives.
- Own marketing operations systems (e.g., project management, reporting, dashboards) and identify and implement improvements to existing workflows and tools, ensuring scalability.
- Streamline processes to reduce manual effort, improve data quality, and increase cross-team visibility.
- Budget and finance management: Oversee marketing budgets, track spend in partnership with Finance, own payments to 3P vendors and ensure alignment with strategic priorities while maintaining accuracy and transparency.
3. Cross-Functional Collaboration:
- Act as the bridge between global marketing, regional teams, and other stakeholders.
- Translate data insights into clear recommendations for campaign strategy, execution, and investment.
- Ensure operational and measurement practices support overall business objectives.
Qualifications
Minimum Qualifications:
- Strong SQL skills, with the ability to independently explore, transform, and validate data.
- Proficiency in Python for advanced analysis.
- Experience with A/B testing and experimental design.
- Proficiency in building visualisations and reports using tools like Looker, Tableau, or similar.
- Strong commercial acumen, with the ability to prioritise based on impact and clearly communicate trade-offs.
- Curious, autonomous, and action-oriented, you thrive in ambiguity and are not afraid to ask challenging questions.
- Skilled in collaborating with cross-functional teams, including Product Strategy, Marketing Science, and Operations.
- Ability to align diverse stakeholders and deliver initiatives effectively.
Preferred Qualifications:
- Understanding of marketing funnel metrics across both performance and organic channels.
- Experience working with product and growth teams to test and evaluate features or user journeys.
- Familiarity with causal inference methods.
- In-depth knowledge of the social, media, and advertising landscapes, particularly within the media industry.
- Track record of success in fast-paced, evolving environments, with a hands-on approach and a passion for continuous learning and improvement.
- Enthusiasm for new media and technology trends, with an active interest in TikTok’s mission and platform.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok\'s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok\'s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Seniority level
Seniority level
Mid-Senior level
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Job function
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#J-18808-LjbffrMarketing Operations & Analytics Manager- Global Business Marketing - Europe & Israel in London employer: TikTok
At TikTok, we foster a dynamic and inclusive work culture that empowers our employees to innovate and grow. As a Marketing Operations & Analytics Manager based in London, you'll have the opportunity to collaborate with diverse teams, leverage cutting-edge technology, and drive impactful marketing strategies in a fast-paced environment. We prioritise employee development and celebrate creativity, ensuring that every team member can contribute to our mission of inspiring joy and connection worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Operations & Analytics Manager- Global Business Marketing - Europe & Israel in London
✨Tip Number 1
Familiarise yourself with TikTok's marketing strategies and recent campaigns. Understanding their approach will help you align your insights and recommendations with their goals, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the marketing analytics field, especially those who have experience in B2B environments. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've turned data into actionable insights in previous roles. This practical demonstration can set you apart during interviews.
✨Tip Number 4
Stay updated on the latest trends in social media marketing and analytics tools. Being knowledgeable about current technologies and methodologies will demonstrate your commitment to continuous learning and improvement.
We think you need these skills to ace Marketing Operations & Analytics Manager- Global Business Marketing - Europe & Israel in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in marketing analytics and operations. Focus on your skills in SQL, Python, and data visualisation tools like Looker or Tableau, as these are crucial for the role.
Craft a Compelling Cover Letter:In your cover letter, emphasise your passion for data storytelling and how you've successfully turned complex data into actionable insights in previous roles. Mention specific examples that align with TikTok's mission and values.
Showcase Analytical Skills:Provide concrete examples of how you've used analytical skills to drive marketing performance. Discuss any experience with A/B testing, campaign effectiveness evaluation, and how you’ve contributed to resource allocation decisions.
Highlight Cross-Functional Collaboration:Demonstrate your ability to work with diverse teams by sharing experiences where you acted as a bridge between different departments. Highlight how you translated data insights into clear recommendations for stakeholders.
How to prepare for a job interview at TikTok
✨Master Data Storytelling
As a Marketing Operations & Analytics Manager, you'll need to translate complex data into compelling narratives. Prepare examples of how you've turned analytics into actionable insights in previous roles, showcasing your ability to communicate effectively with non-technical stakeholders.
✨Showcase Your Technical Skills
Highlight your proficiency in SQL and Python during the interview. Be ready to discuss specific projects where you used these skills to drive marketing performance or improve data quality, as this role requires strong analytical capabilities.
✨Demonstrate Cross-Functional Collaboration
This position involves working closely with various teams. Prepare to share experiences where you've successfully collaborated with cross-functional teams, particularly in marketing or product strategy, to achieve common goals.
✨Stay Ahead of Marketing Trends
Given TikTok's fast-paced environment, it's crucial to demonstrate your awareness of current marketing trends and technologies. Research recent developments in B2B marketing and be prepared to discuss how they could impact the role and the company's strategy.
