Overview
In this role, you will lead the Gaming vertical initiatives within RPCS, translating complex gaming strategy into repeatable playbooks and enablement. You will coordinate cross-functional teams across regional Product/Market PMM and XFN partners to drive GTM execution and growth in the EUI markets. You’ll build a Gaming hub, develop scalable enablement content, and run regular reviews to inform business decisions. This is a connective, impact-driven role that shapes gaming-focused operations and commercial momentum at scale.
Responsibilities
- Project-manage the Gaming virtual pod: define agenda, owners, timelines, and ensure follow-through across pod members and XFN functions
- Build and maintain the Gaming vertical hub covering GTM motions, Gaming-specific product betas, and scaled enablement programs
- Create repeatable frameworks, toolkits, and knowledge management systems to codify gaming expertise
- Deliver the Gaming enablement plan with Vertical & Product Enablement: regional training, sub-vertical playbooks, and ongoing community enablement
- Lead the monthly Gaming vertical review: consolidate input from SolEng, MPO, SCS, MSO, Marketing Science, and Marketing into a unified view for monthly/quarterly reviews
Key requirements
- Experience in gaming or performance advertising across vertical GTM, PMM, strategy and operations, account management, or agency-side gaming growth
- Working knowledge of the app advertiser ecosystem: UA, MMPs and attribution, bidding and measurement, LTV or ROAS logic
- Strong program management and stakeholder management; capable of coordinating a virtual team of senior XFN partners without formal authority
- Stakeholder management
- Influence and alignment across senior partners
- Cross-functional collaboration
- GTM motions and PMM
- Gaming product betas and enablement programs
- Knowledge management and content enablement
Vertical Strategy Manager - Gaming, rPCS EUI, Content & Services in London employer: TikTok
At TikTok, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Global Procurement Manager in London, you will benefit from competitive compensation, comprehensive professional development opportunities, and the chance to work in a vibrant city known for its innovation and creativity. Join us to make a meaningful impact while collaborating with diverse teams across the globe.
