Overview
In this role you will drive strategic program management and enablement for the Apps pod within RPCS, turning vertical strategy into operating rhythms and playbooks. You will coordinate cross-functional partners across commercial, operations, and product to surface growth opportunities and scalable enablement. You will build repeatable frameworks and knowledge systems to institutionalize Apps expertise. You will run monthly Apps vertical reviews to align inputs from diverse teams and support regional GTM momentum.
Responsibilities
- Project-manage the Apps virtual pod: define agenda, owners, timelines, and follow-through across pod members and cross-functional teams
- Build and own the Apps vertical hub covering GTM motions, product bets, and scaled enablement programs
- Create repeatable frameworks, toolkits, and knowledge management systems to reduce tribal knowledge
- Deliver the enablement agenda with regional and product teams: training, playbooks, and continuous community enablement
- Run the monthly Apps vertical review: consolidate inputs from SolEng, MPO, SCS, MSO, Marketing Science, and Marketing into one view for business reviews
Key requirements
- Experience in app or performance advertising: vertical GTM, PMM, strategy and operations, account management, or agency-side app growth
- Working knowledge of the app advertiser ecosystem: user acquisition, MMPs and attribution, bidding and measurement, and LTV/ROAS logic
- Strong program management and stakeholder management; able to lead a virtual team of senior cross-functional partners without formal authority
- stakeholder management
- influence
- collaboration
- app advertiser ecosystem knowledge
- MMPs and attribution
- bidding and measurement
Vertical Strategy Manager - Apps, rPCS EUI, Content & Services in London employer: TikTok
At TikTok, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Global Procurement Manager in London, you will benefit from competitive compensation, comprehensive professional development opportunities, and the chance to work in a vibrant city known for its innovation and creativity. Join us to make a meaningful impact while collaborating with diverse teams across the globe.
