At a Glance
- Tasks: Drive growth for TikTok Shop's Shopping Center in the UK through innovative strategies.
- Company: Join TikTok, a leading e-commerce platform integrated with social media.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on collaboration and creativity.
- Why this job: Be at the forefront of e-commerce innovation and shape user experiences.
- Qualifications: Experience in e-commerce operations and a passion for understanding consumer behaviour.
The predicted salary is between 50000 - 70000 £ per year.
About the team: TikTok Shop is an e-commerce platform fully integrated into TikTok. We are looking for a Shopping Center Operations Manager to drive the growth of TikTok Shop's Shopping Center business in the UK. This role will own local Shopping Center channel operations and growth strategy, with a primary focus on product incubation, user operations, campaign operations, and local market execution. The ideal candidate has solid e-commerce or platform operations experience, a deep understanding of the UK consumers and the e-commerce landscape, and the ability to turn data insights into actionable business strategies. You will work closely with multiple cross‑functional teams — including Product, Algorithm, Recommendation, Category, Marketing, and central operations — to continuously improve the Shopping Center user experience and drive sustainable business growth.
- Channel Operations: Own Shopping Center channel assortment management and subsidy strategy optimization; leverage local UK consumer trends and key category seasonal demand to identify product opportunities, develop campaign plans, and drive execution.
- Product Incubation: Improve product cold‑start efficiency in the UK market, developing incubation strategies from the first order (0‑to‑1) through scaling (1‑to‑10), to improve product sell‑through efficiency.
- User Operations: Optimize the user journey to improve Shopping Center visit penetration and engagement rate; design and execute refined subsidy strategies (coupon packs, BXGY, channel subsidies) and evaluate subsidy ROI; develop new customer acquisition and existing customer retention strategies to optimise full user lifecycle value.
- Cross‑team Strategy & Execution: Partner with Product, Algorithm, Recommendation, GNE and central operations teams to identify traffic, assortment and user experience issues, and translate insights into actionable product or operational improvements.
Qualifications
- Experience in e-commerce, marketplace, or platform operations; experience in shopping center / marketplace / platform channel operations is preferred.
- Deep understanding of the UK e‑commerce consumers, including category preferences, seasonal demand, price sensitivity, the e‑commerce landscape, and fulfillment/returns expectations.
- Ability to build an operational data/metrics system; analyze the conversion funnel (visit → click → add‑to‑cart → order), evaluate subsidy ROI, and design A/B experiments to drive business growth.
- Goal‑oriented with strong ownership mentality; able to independently drive projects from 0 to 1.
- A deep understanding of the EU e‑commerce landscape is highly desirable.
- Fast learner, proactive, and resilient, able to perform and excel in fast‑paced, ambiguous environments.
- Excellent cross‑cultural and cross‑team communication and collaboration skills.
TikTok Shop - UK Shopping Center Operations Manager in London employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer in Greater London, offering a vibrant and inclusive work culture that celebrates diversity and creativity. Our employees benefit from extensive growth opportunities, including workshops and mentorship programmes, designed to enhance their skills and career progression. Join us to be part of a dynamic team that values unique perspectives and fosters meaningful relationships within the livestream ecosystem.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop - UK Shopping Center Operations Manager in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like TikTok are looking for when hiring for a TikTok Shop - UK Shopping Center Operations Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to TikTok for the TikTok Shop - UK Shopping Center Operations Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at TikTok as a TikTok Shop - UK Shopping Center Operations Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out TikTok’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a TikTok Shop - UK Shopping Center Operations Manager.
We think you need these skills to ace TikTok Shop - UK Shopping Center Operations Manager in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at TikTok, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with TikTok's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at TikTok. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at TikTok
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that TikTok uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at TikTok. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
