TikTok Shop - Strategy Manager, Business Planning & Operations, EMEA (Chinese Speaker) in London

Responsibilities

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe Tik Tok is an ideal platform to deliver a brand new and better commerce experience to our users.

We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

The Business Planning & Operations team take a strategic approach to driving impact cross-functionally across Tik Tok.

They work with multiple business units and senior stakeholders including, but not limited to, Category, Partnerships, Strategy, Governance & Experience and Data Science.

This team drives forward business growth and operational efficiency by providing significant business diagnosis and practical solutions through the use of analytical insights.

• Own the end-to-end strategy and business planning for designated business modules (e. g.

Merchant, Assortment, Creator), including strategy development, operating mechanism design, execution governance, and performance management.

• Lead strategic initiatives to drive business growth, including policy and incentive design, budget planning and governance, resource coordination, and cross-functional execution.
• Partner with cross-functional teams including Category, Partnerships, Operations, Product, Governance & Experience, and Data Science to solve complex business challenges and translate strategic priorities into scalable execution plans.
• Leverage data-driven insights to conduct business diagnostics, identify growth opportunities and operational bottlenecks, evaluate strategy effectiveness, and continuously optimize business performance.

Qualifications

• Minimum Qualifications
• Language: Fluent in Chinese to be able to work with Chinese internal teams based in Mainland China.

Fluency in English to be able to work with local stakeholders.

Skilled in collaborating with Mandarin-speaking and English-speaking accounts and cross-functional teams, ensuring seamless communication with global product teams and resource management.

• Demonstrable experience working in one or more of the following: Operational Strategy, Management Consulting, Growth Strategy, Business Planning, Commercial Strategy, or Commercial Analysis.
• Strong analytical skills with the ability to derive actionable insights from complex datasets and translate them into business strategies.
• Proven experience leading strategic projects, driving cross-functional collaboration, and influencing decision‑making across multiple stakeholders.
• Strong logical thinking, structured problem‑solving, and project management capabilities.
• Excellent communication and stakeholder management skills, with the ability to navigate complex cross‑functional environments.
• Preferred Qualifications
• Experience working in a consumer‑focused environment such as Commerce, Retail, FMCG, Social Media, Technology, or Entertainment.
• Knowledge and understanding of business models similar to Tik Tok Shop and other content-driven commerce platforms.
• Experience in business planning, commercial strategy, marketplace strategy, or ecosystem operations within a fast‑paced, high‑growth environment.
• About Tik Tok

Tik Tok is the leading destination for short‑form mobile video.

At Tik Tok, our mission is to inspire creativity and bring joy.

Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of Tik Tok's mission.

Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.

Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.

Every challenge is an opportunity to learn and innovate as one team.

We're resilient and embrace challenges as they come.

By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless.

Join us.

Diversity & Inclusion

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.

Our platform connects people from across the globe and so does our workplace.

At Tik Tok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

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