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- Tasks: Design and execute growth strategies for TikTok Shop sellers, driving their success and engagement.
- Company: Join TikTok, a leading platform for creativity and innovation in e-commerce.
- Benefits: Competitive salary, diverse culture, and opportunities for personal and professional growth.
- Why this job: Make a real impact on the e-commerce landscape while working with a dynamic team.
- Qualifications: 1-3 years of experience in managing sellers, strong data analysis skills, and excellent communication.
- Other info: Embrace challenges and innovate in a fast-paced environment with endless possibilities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About the team: The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers. The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
We are looking for a Strategic Growth Program Manager to drive seller incubation and growth. This role focuses on designing and executing scalable growth programs that accelerate sellers’ progression and drive measurable impact on TikTok Shop’s ecosystem and revenue.
- Design and execute full-funnel growth strategies that guide sellers from onboarding to maturity, enabling adoption of best practices and maximizing business potential.
- Own and deliver performance targets across workflows, with clear attribution to seller outcomes and revenue impact.
- Identify high-potential sellers and accelerate their growth through targeted lifecycle strategies, tools, and enablement programs.
- Develop scalable solutions—such as growth campaigns, onboarding journeys, product enhancements and platform education—that address seller pain points and drive engagement at scale.
- Analyze performance data and seller feedback to uncover trends, surface blockers, and inform strategic program design and process improvements.
- Partner closely with cross‑functional teams (e.g., Product, Ops, Marketing) to align on goals, drive execution, and ensure end‑to‑end impact of initiatives.
- Act as a subject matter expert, equipping internal teams with the resources, insights, and timelines needed to support sellers effectively.
- Continuously build platform fluency by navigating internal tools and understanding the seller journey, identifying opportunities for innovation and optimisation.
Minimum Qualifications
- Bachelor’s degree or above, with 1–3 years of experience in managing large volumes of sellers or accounts (e.g., hundreds of sellers).
- Solid data literacy with the ability to conduct complex business analysis, identify growth opportunities, and translate insights into actionable plans.
- Fast learner with a proactive and resilient mindset; able to perform well under pressure and adapt quickly.
- Strong understanding of the UK e‑commerce ecosystem, consumer trends, and digital/mobile commerce dynamics; experience in e‑commerce or other fast‑paced environments preferred.
- Excellent communication and relationship‑building skills, with the ability to identify seller needs and drive productive, results‑oriented conversations.
Preferred Qualifications
- Strong cross‑team collaboration capabilities, with proven experience coordinating stakeholders and pushing projects forward.
- Self‑driven with strong ownership and a demonstrated track record of managing initiatives end‑to‑end.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
TikTok Shop - Strategic Growth Program Manager, UK in London employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Shop - Strategic Growth Program Manager, UK in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with TikTok employees on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in e-commerce or seller management. This will help you stand out and demonstrate your value to potential employers.
✨Tip Number 3
Prepare for interviews by understanding TikTok's ecosystem inside out. Familiarise yourself with their growth strategies and be ready to discuss how you can contribute to their mission of inspiring creativity and driving seller success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the TikTok team and contributing to their exciting journey.
We think you need these skills to ace TikTok Shop - Strategic Growth Program Manager, UK in London
Some tips for your application 🫡
Show Your Passion for E-commerce: When writing your application, let your enthusiasm for the e-commerce world shine through. We want to see how you connect with TikTok's mission and how your experience aligns with our goals in the UK market.
Be Data-Driven: Since this role involves analysing performance data, make sure to highlight any relevant experience you have with data analysis. We love candidates who can turn numbers into actionable insights, so don’t hold back on showcasing your skills!
Tailor Your Application: Take the time to customise your application for this specific role. Mention how your past experiences relate to seller growth and onboarding, and how you can contribute to our team’s success. We appreciate a personal touch!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at TikTok
✨Know Your E-commerce Stuff
Make sure you brush up on the UK e-commerce landscape and TikTok's role in it. Understand current consumer trends and how they impact seller success. This knowledge will help you speak confidently about how you can drive growth for TikTok Shop.
✨Showcase Your Data Skills
Since the role involves analysing performance data, be prepared to discuss your experience with data analysis. Bring examples of how you've identified growth opportunities from data insights in previous roles. This will demonstrate your ability to translate numbers into actionable strategies.
✨Highlight Your Collaboration Experience
This position requires working closely with cross-functional teams. Share specific examples of how you've successfully collaborated with different departments in the past. Emphasise your communication skills and how you’ve driven projects forward through teamwork.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges related to seller onboarding and growth. Think about potential pain points sellers might face and how you would address them. This will show your proactive mindset and problem-solving abilities.
