At a Glance
- Tasks: Drive growth in TikTok's fashion marketplace by onboarding and managing sellers.
- Company: Join TikTok, a leading platform that merges creativity with commerce.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration across teams.
- Why this job: Be at the forefront of fashion resale and make a real impact in eCommerce.
- Qualifications: Experience in business development or account management, ideally in eCommerce.
The predicted salary is between 50000 - 60000 € per year.
TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love. As we scale across the UK and EU, fashion—particularly deadstock and resale—represents a key strategic growth category. We are looking for a New Business & Seller Growth Manager to drive category expansion through merchant acquisition, onboarding, and growth. This role sits within the Fashion category team and will focus on building a scalable ecosystem across deadstock, resale, and live commerce (including auctions).
Key responsibilities include:
- Merchant Acquisition & Pipeline Development: Identify, engage, and onboard high‑potential sellers across deadstock distributors and wholesalers, marketplace sellers (e.g. eBay, Whatnot, Showroomprivé), and emerging live commerce sellers. Build and manage a strong pipeline to support category growth.
- Seller Onboarding & Incubation: Own end-to-end onboarding including registration, setup, and activation. Define clear seller growth strategies and ensure strong early performance.
- Growth & Account Management: Manage a portfolio of sellers to drive GMV growth through live commerce and auction adoption, assortment and pricing optimisation, and performance analysis (traffic, conversion, AOV, GMV/hour).
- Category Strategy & Ecosystem Building: Develop deep expertise in the deadstock and resale market. Contribute to category strategy, including identifying high-value opportunities (e.g. larger distributors and 1P players).
- Cross-Functional Collaboration: Partner with Product, Operations, Policy, and Governance teams to solve merchant pain points, unlock category expansion (e.g. new subcategories, compliance), and improve platform tools and seller experience.
- Data-Driven Decision Making: Use data to identify growth opportunities, prioritise actions, and measure impact across the seller lifecycle.
Qualifications
Minimum Qualifications:
- Experience in business development, sales, or account management, ideally within eCommerce or marketplaces.
- Strong commercial acumen with a track record of driving growth and hitting targets.
- Excellent communication and stakeholder management skills.
- Data-driven mindset with the ability to translate insights into actions.
- Highly organised, proactive, and comfortable operating in a fast-paced environment.
Preferred Qualifications:
- Experience in fashion resale, off-price, or deadstock markets.
- Familiarity with marketplace ecosystems (e.g. Amazon, Zalando, Veepee).
- Experience working with live commerce or creator-led sales models.
Diversity & Inclusion: TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Shop - New Business & Seller Growth Manager (Fashion – Pre-loved, Deadstock & Resale ), [...] in London employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As a New Business & Seller Growth Manager in the dynamic fashion sector, you will have the opportunity to drive meaningful growth in the pre-loved and resale markets while collaborating with diverse teams across Europe. We offer competitive benefits, a commitment to employee development, and a unique chance to shape the future of commerce within a globally recognised platform.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop - New Business & Seller Growth Manager (Fashion – Pre-loved, Deadstock & Resale ), [...] in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion resale and deadstock scene. Attend events, join online forums, and don’t be shy to slide into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for fashion! When you get the chance to chat with potential employers, make sure to highlight your love for the industry. Share your insights on trends and how you can contribute to their growth. It’s all about making that personal connection!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like TikTok Shop, and express your interest in working with them. A well-crafted message can go a long way in getting noticed.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you nail that interview. Plus, applying through our site gives you a better chance of standing out. So, what are you waiting for? Get your application in and let’s make it happen!
We think you need these skills to ace TikTok Shop - New Business & Seller Growth Manager (Fashion – Pre-loved, Deadstock & Resale ), [...] in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the TikTok Shop role. Highlight your experience in business development and eCommerce, especially in fashion resale or deadstock markets. We want to see how your skills align with our mission!
Show Off Your Data Skills:Since we love a data-driven mindset, don’t forget to include examples of how you've used data to drive growth in previous roles. Whether it’s improving sales or optimising performance, let us know how you’ve made an impact!
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate straightforward communication, so show us what you can do without fluff!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at TikTok
✨Know Your Market
Before the interview, dive deep into the deadstock and resale fashion market. Familiarise yourself with key players, trends, and challenges. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to TikTok Shop's growth.
✨Showcase Your Data Skills
Prepare to discuss how you've used data in previous roles to drive growth. Bring examples of how you've identified opportunities or optimised performance based on data insights. This will demonstrate your data-driven mindset, which is crucial for the role.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like onboarding a new seller or managing a portfolio. Think through your strategies and be ready to explain your thought process clearly. This shows your problem-solving skills and strategic thinking.
✨Highlight Cross-Functional Collaboration
Since the role involves working with various teams, be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've partnered with different departments to achieve common goals, showcasing your communication and stakeholder management skills.
