At a Glance
- Tasks: Lead live operations for TikTok Shop, driving e-commerce success through innovative strategies.
- Company: Join a dynamic team at TikTok, revolutionising the shopping experience.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Be at the forefront of live commerce and shape the future of online shopping.
- Qualifications: Fluent in Chinese and English, with 4+ years in e-commerce or product marketing.
The predicted salary is between 50000 - 70000 € per year.
Responsibilities
TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love. The EU Central Live Team serves as the centre of excellence for live commerce across European markets. Our mission is to accelerate the growth and maturity of the live ecosystem by building scalable frameworks, sharing best practices, and enabling teams, sellers, and creators to succeed in e-commerce live. The team works closely with cross-functional partners including Category, Campaign Ops, Creator & Affiliate, Product, Data, Finance, and Governance teams to ensure alignment between strategy, execution, and platform capabilities. By combining education, operational excellence, and data-driven incentives, the EU Central Live Team aims to build a strong, scalable live commerce foundation that unlocks long‑term growth for sellers, creators, and the broader EU ecosystem.
- Competitor's research: Identify market trends, emerging live content styles, and fast-growing categories. Benchmark performance to uncover opportunities for improvement in traffic, conversion, or ecosystem structure.
- Data analysis: Build dashboards and frameworks to monitor live performance (traffic, GMV, conversion, participation, creator activity). Conduct deep dives into seller, creator, and category performance to uncover actionable insights.
- Budget management: Track and evaluate live budget efficiency, including the impact on traffic, GMV, and creator/seller participation. Collaborate with finance, operations, and category teams to optimize spend and ensure long‑term efficiency.
- Growth Strategy: Design strategic frameworks to onboard, incubate, and scale sellers and creators in the live ecosystem. Build tiering models, incentive mechanisms, and program guidelines to support continuous growth.
- Business analysis: Provide structured input for product features, traffic strategy, and ecosystem policy adjustments to strengthen the overall live commerce experience.
Qualifications
- Minimum Qualifications
- Language: Fluent in Chinese to be able to work with Chinese internal teams based in Mainland China. Fluency in English to be able to work with local stakeholders. Skilled in collaborating with Mandarin‑speaking and English‑speaking accounts and cross‑functional teams, ensuring seamless communication with global product teams and resource management.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. An advanced degree in Marketing or a related area is advantageous.
- Experience: 4+ years of experience in e‑commerce, resource allocation, or product marketing, with a track record of executing successful project initiatives.
- Project management: Proven expertise in managing and optimizing incentive programs, including budgeting, asset allocation, and prioritization to maximize impact and ROI.
- Product marketing: Solid understanding of product marketing principles, with experience in positioning, messaging, and go‑to‑market strategies that drive product awareness and adoption.
- Data analysis skills: With the ability to interpret performance metrics, adjust resource distribution, and enhance campaign effectiveness based on insights.
- Preferred Qualifications
- Experience working in a fast‑paced retail environment.
- Understanding of livestream formats, creator behaviour, or e‑commerce business models.
- Experience managing performance‑based budgets or incentive programs.
- Demonstrated ability to work effectively with product, creative, and analytics teams to ensure cohesive and resource‑efficient campaigns.
TikTok Shop - Live Operation Manager (Chinese Speaker) in London employer: TikTok
At TikTok Shop, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our team is dedicated to empowering employees through continuous growth opportunities, innovative projects, and collaboration across diverse functions. Located in the heart of a vibrant tech ecosystem, we offer unique advantages such as access to cutting-edge resources and a chance to shape the future of live commerce in Europe.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop - Live Operation Manager (Chinese Speaker) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at TikTok or in live commerce. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past successes in e-commerce or live operations. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be ready for the interview! Research TikTok's live commerce strategies and think about how you can contribute. Have examples ready that demonstrate your experience with data analysis and budget management.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to dive into the TikTok Shop world.
We think you need these skills to ace TikTok Shop - Live Operation Manager (Chinese Speaker) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Live Operation Manager. Highlight your experience in e-commerce and project management, and don’t forget to mention your fluency in Chinese and English. We want to see how you can bring value to our TikTok Shop team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about live commerce and how your skills align with our mission. Be sure to mention any relevant experience with budgeting and data analysis, as these are key for this role.
Showcase Your Data Skills:Since data analysis is a big part of this job, make sure to include examples of how you've used data to drive decisions in past roles. We love seeing candidates who can turn numbers into actionable insights, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at TikTok
✨Know Your Stuff
Make sure you understand the ins and outs of TikTok Shop and live commerce. Familiarise yourself with current trends, emerging content styles, and how they impact e-commerce. This will show your passion for the role and help you engage in meaningful conversations during the interview.
✨Showcase Your Data Skills
Since data analysis is key for this position, be prepared to discuss your experience with building dashboards and interpreting performance metrics. Bring examples of how you've used data to drive decisions or improve outcomes in previous roles. This will demonstrate your analytical mindset and problem-solving abilities.
✨Speak the Language
Fluency in both Chinese and English is crucial for this role. Practice articulating your thoughts in both languages, especially when discussing complex topics like budget management or growth strategies. This will not only boost your confidence but also showcase your ability to communicate effectively with cross-functional teams.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, such as optimising a budget or designing an incentive programme. Think through your past experiences and be ready to share concrete examples that highlight your project management skills and strategic thinking. This will help the interviewers see how you can contribute to their goals.
