Overview
In this role you’ll drive growth for TikTok Shop in the fashion sector by bringing brands and creators onto the platform and shaping their success strategy. You will lead affiliate initiatives, manage client relationships, and work cross-functionally to scale revenue. The role blends business development with account management in a fast-paced, autonomous environment. You’ll translate data insights into actionable plans and help partners realize the benefits of TikTok Shop at scale. This is a chance to influence fashion commerce on a global platform and own meaningful growth metrics.
Responsibilities
- Drive affiliate growth for all Fashion Industry categories and launch creator-focused affiliate projects
- Collaborate with affiliate management and agencies to increase creator-led content and cross-category partnerships
- Develop and execute Affiliate GMV growth strategies and optimize brands' e-commerce affiliate approach
- Analyze creator data to identify trends and support strategic decision-making
- Monitor KPIs related to affiliate GMV and key levers (sample volume, Target Plan, TAP GMV, affiliate supply GMV)
- Partner with Product, Campaigns, and other teams to streamline processes and reduce friction for affiliate growth
- Provide timely support for brands with technical issues and onboarding
- Support sellers in campaigns and policy incentive enrollment; coordinate creator seeding and product sampling
Key requirements
- Proficient at handling objections and quickly learning new platforms
- Experience in e-commerce
- Experience delivering results with external stakeholders
- Strong interpersonal and communication abilities
- Experience building processes from scratch
- UK market experience
- CRM and outreach tool knowledge
- strong interpersonal skills
- effective communication
- presentation skills
- organizational abilities
- CRM
- outreach tools
TikTok Shop - Fashion Affiliate SME and Account Manager in London employer: TikTok
At TikTok, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Global Procurement Manager in London, you will benefit from competitive compensation, comprehensive professional development opportunities, and the chance to work in a vibrant city known for its innovation and creativity. Join us to make a meaningful impact while collaborating with diverse teams across the globe.
