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For Companies At a Glance
- Tasks: Manage seller acquisition strategies and optimise outreach channels for TikTok Shop.
- Company: Join the dynamic TikTok team in London, driving merchant success.
- Benefits: Competitive salary, creative work environment, and opportunities for growth.
- Why this job: Be part of a fast-paced team making a real impact in e-commerce.
- Qualifications: 3-5 years in digital marketing, strong analytical skills, and a proactive mindset.
- Other info: Exciting chance to innovate and collaborate with cross-functional teams.
The predicted salary is between 36000 - 60000 £ per year.
About the team
MAI (Merchant Acquisition & Incubation) team is responsible for EU merchant growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success. TikTok is looking for a smart and ambitious Digital Channel Management Manager to join TikTok Shop team based in London. The objective of the role is to manage the seller acquisition/incubation channels, including TikTok in-app channels like inbox message and external channels like EDM and paid ads. This role is expected to have related experience and strong ambition to reach goals following strategies.
Responsibilities
- Manage the development and implementation of seller outreach strategies covering seller acquisition and incubation, figure out roadblocks and coordinate necessary resources among larger teams.
- Take charge of internal outreaching channels and manage the resources so as to maximise the overall benefits and achieve the business goal.
- Design and execute A/B tests to iterate content on various channels and improve seller journey based on test data and survey.
- Improve outreach product effectiveness and efficiency by working closely with user research, product, algo and other cross-functional teams.
- Accumulate and share learnings to drive best practice with internal and external teams.
Minimum Qualifications:
- Bachelor’s Degree or above, 3-5 years user digital marketing experience and project management, e-commerce or user acquisition experience is a plus.
- Good data sense, ability to deal with complex business analysis and intelligence in defining opportunities.
- Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
- Quick learner, proactive and resilient.
TikTok Shop - Digital Channel Manager - Paid Ads in London employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Shop - Digital Channel Manager - Paid Ads in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or attend relevant events. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects and successes. This is a great way to demonstrate your experience and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to seller acquisition and digital marketing. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at TikTok Shop.
We think you need these skills to ace TikTok Shop - Digital Channel Manager - Paid Ads in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for digital marketing and e-commerce shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what TikTok Shop is all about.
Tailor Your Experience: Make sure to highlight your relevant experience in digital marketing and project management. We’re looking for specific examples that demonstrate how you've successfully managed outreach strategies or improved seller journeys in the past.
Be Data-Driven: Since this role involves a lot of data analysis, don’t forget to mention your ability to interpret data and make informed decisions. Share any experiences where you’ve used data to drive results or improve processes.
Keep It Clear and Concise: We appreciate clarity! Make your application easy to read by using straightforward language and a clean format. Avoid jargon unless it’s necessary, and remember to proofread for any typos before hitting send!
How to prepare for a job interview at TikTok
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around user acquisition and e-commerce. Be ready to discuss your past experiences and how they relate to the role. Think about specific campaigns you've managed and the results you achieved.
✨Show Off Your Analytical Skills
Since this role requires a good data sense, prepare to talk about how you've used data to drive decisions in previous roles. Bring examples of complex business analyses you've conducted and how they led to successful outcomes. Don't forget to mention any A/B testing you've done!
✨Be Ready for Problem-Solving Questions
Expect questions that assess your ability to navigate roadblocks and coordinate resources. Think of scenarios where you faced challenges in your projects and how you overcame them. This will show your structured thinking and resilience.
✨Demonstrate Your Collaborative Spirit
This role involves working with cross-functional teams, so be prepared to discuss how you've collaborated with others in the past. Share examples of how you’ve accumulated and shared learnings to drive best practices, as this will highlight your teamwork skills.
