At a Glance
- Tasks: Lead exciting TikTok Shop campaigns and drive brand growth through innovative strategies.
- Company: Join a dynamic team at TikTok, shaping the future of social commerce.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborate with top brands and creators while developing your skills in a vibrant culture.
- Why this job: Be at the forefront of digital marketing and make a real impact in a fast-paced environment.
- Qualifications: Degree in relevant fields and experience in e-commerce or digital marketing.
The predicted salary is between 40000 - 50000 € per year.
About the Team
The UK Campaign Team plans and executes various mega campaigns in the UK market. Leveraging influencer collaborations, product promotions, and marketing activities, we drive overall GMV growth, merchant development, and user engagement in the UK market.
About the Role
As a Brand Campaign Project Manager, you will lead end-to-end strategy and execution for TikTok Shop branded campaigns, driving business growth through integrated marketing, creator ecosystem collaboration, and platform-level campaign innovation. This role requires strong strategic thinking, structured problem-solving, data analysis capability, and cross-functional collaboration skills to build scalable campaign methodologies and deliver measurable commercial impact.
Responsibilities
- Lead the planning and execution of large-scale Brand campaigns across TikTok Shop markets, ensuring alignment with platform growth objectives and category priorities.
- Develop full-funnel campaign strategies covering traffic acquisition, creator collaboration, content amplification, subsidy mechanisms, assortment planning, and conversion optimization.
- Build scalable IP methodologies, campaign frameworks, and operational playbooks to support brand incubation, category penetration, and long-term business growth.
- Partner closely with brands, agencies, MCNs, and creators to design innovative campaign concepts and content strategies that drive both brand awareness and GMV performance.
- Collaborate with cross-functional teams including Campaign, Category, Creator Operations, Marketing, Product, Strategy, and Data Analytics teams to ensure efficient execution and strong business results.
- Conduct in-depth performance analysis across GMV, ROI, traffic efficiency, creator performance, and content conversion metrics; identify insights and provide optimization recommendations.
- Analyze market trends, user behavior, competitive landscape, and campaign performance data to identify scalable growth opportunities and improve operational efficiency.
- Manage campaign timelines, stakeholder communications, execution milestones, and risk management in fast-paced and ambiguous business environments.
- Support strategic initiatives including seasonal mega campaigns, Brand Days, industry-level marketing programs, and platform commercial growth projects.
Qualifications
Minimum Qualifications
- Bachelor’s degree or above in Consulting, Business, E-commerce, Marketing, Communications, or related fields.
- 1+ years of experience in e-commerce, digital marketing, campaign strategy or management consulting, preferably within platform ecosystems or fast-growing internet companies.
- Strong analytical capability with the ability to translate data into actionable business insights and strategic recommendations.
- Strong logical thinking, structured problem-solving, and framework-building capabilities with excellent attention to detail.
- Proven ability to manage complex cross-functional projects and balance multiple stakeholders in fast-paced environments.
Preferred Qualifications
- Strong understanding of social commerce ecosystems, creator marketing, content strategy, and platform operations.
- Excellent communication, stakeholder management, and project coordination skills.
- Self-motivated, highly organised, adaptable, and results-oriented with a strong ownership mindset.
TikTok Shop - Brand Campaign Project Manager in London employer: TikTok
At TikTok, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to innovate and excel. As a Brand Campaign Project Manager in the vibrant UK market, you will benefit from unparalleled growth opportunities, collaborative cross-functional teams, and a commitment to creativity that drives impactful campaigns. Join us to be part of a forward-thinking company that values your contributions and supports your professional development in the fast-evolving world of social commerce.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop - Brand Campaign Project Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at TikTok or similar platforms. A friendly chat can open doors and give you insights that might just help you land that Brand Campaign Project Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous campaign successes. Highlight your analytical skills and how you've driven growth through innovative strategies. This will make you stand out when we’re looking for someone with strong strategic thinking.
✨Tip Number 3
Prepare for the interview by understanding TikTok's unique ecosystem. Familiarise yourself with recent campaigns and trends in social commerce. We love candidates who can discuss how they would approach our brand campaigns with fresh ideas and data-driven insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our exciting projects.
We think you need these skills to ace TikTok Shop - Brand Campaign Project Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Brand Campaign Project Manager role. Highlight your experience in e-commerce, digital marketing, and any relevant campaign management to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about TikTok Shop and how your background makes you the perfect fit for leading large-scale campaigns. Be genuine and let your personality come through!
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, don’t forget to mention specific examples where you've used data to drive decisions or improve campaign performance. We love seeing how you can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re serious about joining the StudySmarter team!
How to prepare for a job interview at TikTok
✨Know Your Campaigns
Before the interview, dive deep into TikTok Shop's recent campaigns. Understand their strategies, successes, and areas for improvement. This will not only show your enthusiasm but also help you discuss how you can contribute to future campaigns.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data analysis in past roles. Bring examples of how your insights led to successful campaign adjustments or strategic decisions. This is crucial for a role that requires strong analytical capabilities.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Share specific examples of how you’ve successfully collaborated with different stakeholders to achieve campaign goals. This will demonstrate your ability to manage complex projects effectively.
✨Stay Current with Trends
Familiarise yourself with the latest trends in social commerce and creator marketing. Being able to discuss these trends and how they could impact TikTok Shop will show that you're proactive and knowledgeable about the industry.
