At a Glance
- Tasks: Lead a dynamic team to drive growth for K-Beauty brands on TikTok Shop.
- Company: Join TikTok Shop, the innovative marketplace revolutionising online shopping.
- Benefits: Enjoy a competitive salary, hybrid work, and opportunities for professional growth.
- Other info: Be part of a fast-paced, collaborative environment with excellent career advancement.
- Why this job: Make an impact in the beauty industry while working with top brands and creators.
- Qualifications: Experience in business development and team management in e-commerce is essential.
The predicted salary is between 60000 - 75000 € per year.
TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators to build a one-stop, seamless shopping experience and to further enable our community to discover and engage with what they love. The Beauty team at TikTok Shop partners with brands to help them grow and succeed through tailored business development, data-driven strategy, and creator-led marketing. Our team brings together expertise in brand management, e-commerce, and social commerce within a fast-paced, collaborative, and high-growth environment.
Business Development plays a critical role in driving beauty growth on TikTok Shop UK by identifying high-potential sellers, converting the right opportunities, and supporting brands through onboarding and early-stage incubation to unlock long-term growth on the platform. This is a hybrid Business Development and Account Management role focused exclusively on Korean beauty brands. You will own the full lifecycle for a portfolio of fast-growing K-Beauty sellers—from prospecting and pitching, through onboarding and integration, into ongoing account management, growth planning, and commercial performance. You will be the day-to-day commercial lead for some of the most dynamic brands on the platform.
Responsibilities
- Lead and manage a team of approximately 10 account executives across seller acquisition and incubation, setting clear expectations on execution quality, pace, and commercial outcomes.
- Drive strong performance across the seller lifecycle, from lead conversion and onboarding through to early-stage incubation and milestone progression.
- Ensure the team effectively works platform-provided high-potential leads, with strong discipline in outreach, follow-up, conversion, and seller activation.
- Build and refine scalable playbooks for seller acquisition, onboarding, incubation, and account growth, improving consistency across the team.
- Coach team members on business development, seller communication, problem-solving, and growth strategy to raise overall team capability.
- Monitor team and seller performance closely, using data and operational insight to identify bottlenecks, improve execution, and drive stronger business progress.
- Partner cross-functionally with internal stakeholders to resolve seller blockers, improve processes, and support commercial growth across the portfolio.
- Step into key seller conversations when needed, especially for high-priority merchants, complex situations, or strategic growth opportunities.
- Foster a high-performance team culture built on accountability, ownership, coaching, and continuous improvement.
Qualifications
Minimum Qualifications
- Significant experience in Business Development, seller acquisition, account management, or merchant growth within e-commerce, marketplace, or platform-based businesses.
- Demonstrated people management experience, ideally leading a team of around 10 individuals in a fast-paced commercial environment.
- Strong coaching capability, with experience improving team performance through clear feedback, structured management, and skill development.
- Experience working with lead-based acquisition models and high-potential seller portfolios is highly preferred.
- Strong analytical and operational skills, with the ability to use data to guide prioritisation, diagnose issues, and improve team performance.
- Excellent stakeholder management and communication skills, with the ability to influence both internal teams and external sellers.
- Experience in e-commerce, marketplaces, social commerce, or merchant-facing platform businesses is strongly preferred.
Preferred Qualifications
- At least 5 years of experience in seller acquisition and seller management/incubation, including at least 2 years of people management experience.
- Experience leading a team in a fast-paced e-commerce, marketplace, or platform business.
- Strong track record of driving both seller conversion and post-onboarding growth.
- Experience coaching team members on business development, seller strategy, and execution quality.
- Strong commercial judgment, with the ability to balance team management, operational discipline, and business growth.
TikTok Shop - Beauty Business Development Team Lead, London (Fixed-Term Contract) employer: TikTok
At TikTok Shop, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Our London-based Beauty Business Development Team offers unique opportunities for professional growth, with a focus on coaching and developing talent within a fast-paced environment. Employees benefit from a hybrid work model, competitive compensation, and the chance to work with some of the most exciting K-Beauty brands in the industry, all while contributing to a marketplace that is reshaping the future of e-commerce.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop - Beauty Business Development Team Lead, London (Fixed-Term Contract)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty and e-commerce space. Attend industry events, join relevant online groups, and don’t be shy to slide into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in business development and account management. Use data and examples to demonstrate how you've driven growth in previous roles. This will make you stand out when applying through our website.
✨Tip Number 3
Prepare for interviews by researching TikTok Shop and its beauty team. Understand their mission, values, and recent developments. Tailor your answers to show how your experience aligns with their goals, especially in seller acquisition and incubation.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Reiterate your enthusiasm for the role and mention something specific from the conversation that resonated with you. It shows you're genuinely interested and keeps you top of mind.
We think you need these skills to ace TikTok Shop - Beauty Business Development Team Lead, London (Fixed-Term Contract)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the TikTok Shop role. Highlight your experience in business development and e-commerce, especially with Korean beauty brands, to show us you’re the perfect fit!
Show Off Your People Skills:Since this role involves leading a team, don’t forget to showcase your people management experience. Share examples of how you've coached team members and improved performance – we love a good success story!
Be Data-Driven:We’re all about using data to drive decisions at StudySmarter. In your application, mention any analytical skills or experiences you have that demonstrate your ability to use data for prioritisation and problem-solving.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into the process quickly. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at TikTok
✨Know Your K-Beauty
Dive deep into the world of Korean beauty brands. Familiarise yourself with popular products, trends, and key players in the market. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Showcase Your People Skills
Since this role involves leading a team, be ready to discuss your experience in managing people. Share specific examples of how you've coached team members or improved performance. Highlight your ability to foster a high-performance culture.
✨Data is Your Best Friend
Brush up on your analytical skills! Be prepared to discuss how you've used data to drive business decisions in the past. Think of examples where you identified bottlenecks or improved processes using data insights.
✨Prepare for Scenario Questions
Expect questions that put you in real-life situations, like handling a challenging seller or driving growth for a new brand. Practice articulating your thought process and strategies clearly, demonstrating your problem-solving abilities and commercial judgement.
