At a Glance
- Tasks: Support TikTok's ad revenue by providing legal advice and negotiating deals.
- Company: Join a dynamic team at TikTok, a leader in digital advertising.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of an innovative team that values diverse perspectives and embraces technology.
- Why this job: Shape the future of advertising while working in a fast-paced, global environment.
- Qualifications: Experience in tech or corporate law, strong communication skills, and project management expertise.
The predicted salary is between 80000 - 100000 £ per year.
We are seeking a Senior Counsel for a role within our Advertising & Marketing Legal Team, a commercial legal function within the wider monetization legal group that supports TikTok's ad revenue generating business. The team partners closely with the sales, marketing and ad policy teams and other cross functional and legal teams to structure and negotiate deals, advise on ad policies, suggest mitigations that reduce risk and unlock commercial opportunities, and deliver breakthrough advertising value without compromising trust. Our team is located across five main geographical regions supporting our local, regional and global sales, marketing and ad policy teams.
This role will focus on supporting the team lead with priority projects to enable business growth and to create global alignment and streamline processes across the team to find efficiencies and to optimize the value delivered by the team at a global level. This role is new to the team and offers the successful candidate the chance to build the role. It requires someone who is comfortable working with uncertainty, can adjust quickly as priorities change, and enjoys the challenge of working in a truly global, fast‑paced organisation that has extremely ambitious growth targets.
Strategic Commercial and Regulatory AdviceCollaborating effectively with global, regional and local cross functional teams to provide legal input on everything from strategy to advertising client queries. Advising on commercial aspects of creator enablement programs, managing partner/creator/brand ecosystem, handling legal escalations, and assessing new features to mitigate risk. Identifying proactive and innovative ways of communicating regulatory and industry changes to business stakeholders to drive informed decisions that ignite growth and bring bold ideas to life sustainably. Transposing local advice into clear risk ratings and mitigation strategies for the business. Proactively instructing and managing outside counsel reviews across multiple jurisdictions. Negotiating a wide range of commercial agreements supporting multiple stakeholders across TikTok, including for media sales, incentives, brand partnerships and B2B marketing events.
Global Project DeliveryDriving execution of global legal and regulatory projects by partnering with regional legal leads to develop aligned positions, manage jurisdictional divergence and support consistent business decision‑making across markets.
QualificationsMinimum Qualifications
- Strong experience with in‑house in technology, corporate, or highly matrixed global legal organisations.
- Experience supporting operational, organisational, or cross‑functional process initiatives in fast‑paced businesses is preferred.
- Strong grasp of the regulatory considerations affecting platforms, advertisers and creators, particularly in relation to data privacy, consumer protection and AI regulations.
- Strong communication and influencing skills with a bias for collaboration.
- Experience working closely with sales and marketing teams of various levels of sophistication that are focused on quarterly targets.
- International outlook, with experience advising across multiple jurisdictions and engaging diverse stakeholders.
- Strong project management and organisational skills, with the ability to spot patterns and look ahead, as well as the discipline to track multiple workstreams and deliver high‑quality outputs on schedule.
- We are looking for someone who embraces technology and AI tools and seeks to leverage AI tools in the most impactful way.
- Experience managing outside counsel to ensure advice is pragmatic, commercially grounded and cost‑effective.
Preferred Qualifications
- Interest in media, entertainment, digital advertising, adtech or digital content sectors, ideally with platforms, agencies or rights holders.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Senior Counsel, Monetization Legal in London employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Counsel within our Advertising & Marketing Legal Team, you will have the unique opportunity to shape your role while collaborating with diverse global teams to drive innovative legal solutions in a fast-paced environment. We offer robust employee growth opportunities, a commitment to leveraging technology, and a supportive atmosphere that values your contributions, making TikTok an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Counsel, Monetization Legal in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work at TikTok or similar companies. Use LinkedIn to connect and don’t be shy about asking for informational chats – you never know where a conversation might lead!
✨Tip Number 2
Prepare for interviews by diving deep into TikTok’s business model and recent developments in digital advertising. Show us you’re not just familiar with the role but also passionate about how legal frameworks can drive innovation in monetisation.
✨Tip Number 3
Practice your negotiation skills! Since this role involves structuring deals and advising on commercial agreements, consider role-playing scenarios with friends or mentors to sharpen your approach and confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to TikTok’s exciting journey.
We think you need these skills to ace Senior Counsel, Monetization Legal in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Counsel role. Highlight your experience in technology and corporate legal environments, and don’t forget to mention any relevant projects that showcase your ability to work in fast-paced settings.
Showcase Your Communication Skills:Since this role involves collaborating with various teams, it’s crucial to demonstrate your strong communication and influencing skills. Use examples from your past experiences where you successfully navigated complex discussions or negotiations.
Highlight Your Project Management Experience:We want to see your organisational skills in action! Share specific instances where you managed multiple workstreams or led global projects. This will show us that you can handle the dynamic nature of our business.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at TikTok
✨Know Your Stuff
Make sure you brush up on the latest trends in digital advertising and the regulatory landscape. Familiarise yourself with TikTok's ad policies and how they impact monetisation strategies. This will show that you're not just interested in the role, but also understand the nuances of the industry.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, be ready to share examples of how you've successfully collaborated in the past. Highlight your experience in cross-functional projects and how you’ve navigated different stakeholder needs to achieve common goals.
✨Be Ready for Change
This position requires someone who can adapt quickly to shifting priorities. Prepare to discuss times when you've had to pivot your approach or strategy in response to new information or changing circumstances. This will demonstrate your agility and readiness for a fast-paced environment.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company. Inquire about the team’s current challenges or upcoming projects. This not only shows your interest but also gives you a chance to assess if the role aligns with your career goals.
