Seller Incubation Program Manager, Project Intern (MAI FR) - 2026 Start (BS/MS) in London

The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers. The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

We are looking for a Program Manager to drive targeted seller incubation and portfolio growth. This role focuses on designing, executing, and scaling programs that accelerate mid-potential sellers from $500/month to $30K+/month GMV through strategic program development, cross-functional coordination, and end-to-end initiative ownership. You will play a critical role in identifying growth levers, building scalable frameworks, and owning key incubation programs from inception to impact evaluation.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Successful candidates must be able to commit to at least 3 months long internship period.

Responsibilities:

• Design, launch, and manage end-to-end incubation programs covering proposal development, planning, execution, performance tracking, and impact evaluation.
• Identify scalable growth levers and build horizontal enablement frameworks that drive mass seller activation and progression through key business milestones.
• Collaborate cross-functionally with category, operations, and product teams to unlock growth opportunities and remove blockers across the seller journey.
• Manage communication channels if needed (e.g., Lark groups, instant messaging) to drive mass account management activities such as forecasting, troubleshooting, seller education, and program rollouts.
• Monitor key performance metrics, conduct data-driven analysis, and provide actionable insights to improve program effectiveness and seller outcomes.
• Anticipate risks, dependencies, and next steps - proactively navigating internal tools, documentation, and resources to ensure program success.

Qualifications:

Minimum Qualifications:

• Currently pursuing a degree at university, available to attend the internship for a minimum of 12+ weeks on a full-time or part-time basis, with 2+ years of experience in program management, business operations, or strategy, preferably in e-commerce or tech.
• Strong strategic thinking and analytical skills, with the ability to turn data into actionable insights and growth plans.
• Strong proficiency in SQL and Excel for data analysis and reporting.
• Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams.
• Self-starter with strong ownership and end-to-end project management capabilities.

Preferred Qualifications:

• Experience in managing large volumes of sellers or accounts (e.g., hundreds of sellers).
• Strong cross-team collaboration capabilities, with proven experience coordinating stakeholders and pushing projects forward.
• Self-driven with strong ownership and a demonstrated track record of managing initiatives end-to-end.

About TikTok:

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us:

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion:

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.