At a Glance
- Tasks: Manage and execute seller incentives and campaigns to boost performance.
- Company: Join TikTok, a leading platform for creativity and connection.
- Benefits: Gain real-world experience, develop skills, and work in a dynamic environment.
- Other info: Embrace challenges and learn in a diverse, inclusive workplace.
- Why this job: Be part of a fast-paced team driving seller growth and engagement.
- Qualifications: Currently studying at university with experience in program management or operations.
The predicted salary is between 40500 - 49500 £ per year.
Discover a career that energizes and excites you every day.
Location: London
Employment Type: Intern
Responsibilities:
- About the team: The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers. The primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means.
- About the role: The Seller Incentive/Campaign Operation will be responsible for the management and hands-on execution of incentives and campaigns to drive seller performance and engagement. This role requires a detail-oriented individual with strong analytical skills, a practical mindset, and the ability to communicate effectively with sellers and stakeholders.
- Incentive and campaign Development and Execution: Lead the end-to-end execution of incentives and campaigns, ensuring smooth implementation and adherence to timelines. Collaborate with teams to test and refine incentive mechanisms (e.g., A/B testing, segmentation). Create clear, concise, and engaging program documentation and seller-facing materials to drive participation.
- Performance Tracking and Analysis: Track the campaign/incentive results and provide actionable insights for optimizing program performance based on data. Identify the key success factors behind top-performing sellers, convert them into measurable action frameworks, and optimize incentive programs/growth campaigns.
- Budget Management: Monitor program budgets, track expenses, and ensure a strong ROI for all incentive initiatives.
- Compliance and Best Practices: Ensure all configurations comply with legal and regulatory requirements. Stay updated on industry best practices and incorporate them into program designs.
- Reporting and Documentation: Keep accurate and organized records of incentive/campaign programs, processes, and updates for easy reference and compliance.
Qualifications:
- Mandatory Qualifications: Currently pursuing a degree at university, available to attend the internship for a minimum of 12+ weeks on a full-time basis, with 2+ years of experience in program management, business operations, or strategy, preferably in e-commerce or tech. Strong strategic thinking and analytical skills, with the ability to turn data into actionable insights and growth plans. Strong written and verbal communication skills in English. Highly detail-oriented and practical, with a passion for execution and problem-solving. Excellent communication and copywriting skills to convey program value effectively.
- Preferred Qualifications: Strong logical thinking, capable of high-quality goal breakdown and priority assessment. Independent and capable, with strong communication and coordination skills, result-oriented, highly motivated, self-driven, and able to handle a certain stress level. Hands-on and execution-oriented, with a pragmatic mindset and a willingness to roll up your sleeves to solve problems and deliver results. Strong project coordination and time-management abilities. Comfortable working with spreadsheets and handling data. Proactive, curious, and eager to learn in a high performing environment.
About TikTok:
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us:
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion:
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Seller Incentive/Campaign Operation Project Intern (MAI UK) - 2026 Start in London employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer in Greater London, offering a vibrant and inclusive work culture that celebrates diversity and creativity. Our employees benefit from extensive growth opportunities, including workshops and mentorship programmes, designed to enhance their skills and career progression. Join us to be part of a dynamic team that values unique perspectives and fosters meaningful relationships within the livestream ecosystem.
StudySmarter Expert Advice🤫
We think this is how you could land Seller Incentive/Campaign Operation Project Intern (MAI UK) - 2026 Start in London
✨Join Marketing Meetups and Workshops
Keep an eye out for local marketing meetups and workshops. These events are a goldmine for meeting professionals in the marketing-communications field and getting your face known. Plus, while you're there, don’t hesitate to ask questions or share your insights—being active can make you unforgettable!
✨Get Involved in University Projects
Leverage any marketing projects or initiatives at your university. This is a fantastic way to build real-world experience and show potential employers you’ve got the chops. Plus, it gives you great content for discussions during your interviews and a chance to build contacts in the industry.
✨Show Off Your Skills Online
Consider creating a portfolio website showcasing your marketing-communications work. Whether it’s a blog, social media campaigns, or digital content, having a visual representation of your skills can be really impactful. Make sure to share this on platforms like LinkedIn—and don’t forget to tag TikTok when you apply!
✨Connect with Alumni in the Field
Reach out to alumni from your university who are in marketing-communications. They can provide insights into the industry and might even have tips about internship opportunities. Plus, they’ve been in your shoes, so they can offer advice on how to stand out in your applications, especially for positions like the one at TikTok.
We think you need these skills to ace Seller Incentive/Campaign Operation Project Intern (MAI UK) - 2026 Start in London
Some tips for your application 🫡
Show Off Your Creativity!:In marketing communications, creativity is key, so don’t hold back! Consider including a creative element in your CV or cover letter, maybe a unique design or a marketing campaign you’ve conceptualised. This showcases not just your skills, but also your personality!
Demonstrate Your Passion:Since this is an internship, employers like TikTok want to see your motivation to learn and grow in the field. In your cover letter, share what excites you about marketing and any related projects you’ve been part of. Highlight those experiences to showcase your enthusiasm for the role.
Engineered for Teamwork:Marketing is all about collaboration, so make sure to include examples in your application that demonstrate how you’ve successfully worked in a team. Talk about any group projects or campaigns you’ve worked on during your studies or previous roles; this will give a solid indication of your teamwork abilities to TikTok.
Research and Reference:Don't forget to do a bit of homework on TikTok! Mention something specific about their recent campaigns or values that resonate with you in your cover letter. Tailoring your application to reflect an understanding of their work shows your genuine interest and could really make your application stand out.
How to prepare for a job interview at TikTok
✨Show off Your Creativity
In marketing communications, creativity is key! Be prepared to showcase examples of your past work, whether that’s social media campaigns, copywriting pieces, or even graphic designs. We can also think about sharing how you’d approach a fictional campaign related to TikTok—this shows your innovative thinking and fits perfectly with the internship vibe.
✨Know Your Digital Tools
Familiarise yourself with the digital tools commonly used in marketing communications, like Google Analytics, Canva, or social media scheduling platforms. You might get some technical questions about how you would use these tools in a real-world situation, so let’s brush up on our knowledge and get comfortable discussing them!
✨Be Ready to Discuss Trends
Stay in the loop with the latest marketing trends and case studies. It might be beneficial to read up on recent successful campaigns relevant to TikTok’s industry. Having these insights ready can help us impress the interviewers and demonstrate our enthusiasm and proactive approach to this internship.
✨Highlight Your Willingness to Learn
Since this is an internship, showing your eagerness to learn and grow is crucial. Prepare to talk about how you’ve tackled new challenges in the past and what skills you’re excited to develop during your time at TikTok. Our mindset should be about building a relationship and showing that we’re enthusiastic team players!
