Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive TikTok LIVE feature adoption and create impactful strategies for EU creators.
- Company: Join TikTok, the leading platform for short-form mobile video.
- Benefits: Be part of a creative team with opportunities for growth and innovation.
- Why this job: Make a real impact in the creator ecosystem and help others monetise their content.
- Qualifications: Experience in product strategy and a passion for live streaming and creator platforms.
- Other info: Embrace challenges in a diverse and inclusive environment that values creativity.
The predicted salary is between 36000 - 60000 £ per year.
Responsibilities
- Drive awareness and adoption of TikTok LIVE features (e.g., Match, Superfan) among EU creators through clear feature strategies, education frameworks, and targeted campaigns.
- Own feature GTM strategy design by developing a strong understanding of product capabilities, creator behavior, and regional market needs.
- Focus on key verticals (e.g., Music, Sports) to identify the most relevant LIVE features and design monetization strategies that help creators better monetize their content.
- Track key product and feature-level metrics, conduct data analysis, and synthesize user feedback to optimize feature positioning, adoption, and performance.
- Work closely with Product, Operations, and Regional teams to drive alignment and execution across feature launches and ongoing initiatives.
- Participate in and independently drive cross-functional projects, contributing to the planning and execution of LIVE feature strategies in the EU.
Qualifications
Minimum Qualifications:
- Experience in product strategy, product marketing, GTM, or growth-related roles, preferably within live streaming, creator platforms, or consumer tech.
- Strong interest in live streaming, the creator ecosystem, and feature-driven monetization models.
- Solid analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable recommendations.
- Highly responsible, detail-oriented, self-motivated, and able to operate with a high level of ownership.
Preferred Qualifications:
- Strong communication and collaboration skills.
Product Strategy Manager - TikTok LIVE - London employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Strategy Manager - TikTok LIVE - London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at TikTok. A friendly chat can open doors and give you insider info on what they're looking for.
✨Tip Number 2
Show off your passion for live streaming! When you get the chance to chat with recruiters or during interviews, share your thoughts on the latest trends and how you see TikTok LIVE evolving. It’ll show you’re genuinely interested.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with TikTok's mission and values. Practise articulating your thoughts on product strategy and creator monetisation models.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the TikTok team!
We think you need these skills to ace Product Strategy Manager - TikTok LIVE - London
Some tips for your application 🫡
Know the Role Inside Out: Before you start writing, make sure you really understand what the Product Strategy Manager role involves. Dive into the job description and highlight key responsibilities and qualifications. This will help us see how your experience aligns with what we're looking for.
Show Your Passion for Live Streaming: We want to know why you're excited about live streaming and the creator ecosystem. Share your thoughts on current trends or features that inspire you. This personal touch can make your application stand out and show us your genuine interest in the field.
Be Data-Driven: Since the role involves tracking metrics and conducting data analysis, sprinkle in some examples of how you've used data to drive decisions in your past roles. This will demonstrate your analytical skills and show us that you can translate insights into actionable strategies.
Apply Through Our Website: When you're ready to submit your application, make sure to do it through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at TikTok
✨Know Your Product Inside Out
Before the interview, dive deep into TikTok LIVE features like Match and Superfan. Understand how they work, their benefits for creators, and any recent updates. This knowledge will help you demonstrate your passion and expertise during the conversation.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data analysis in previous roles. Bring examples of how you've interpreted metrics to drive product strategies or improve user engagement. This will highlight your ability to translate insights into actionable recommendations, a key requirement for the role.
✨Demonstrate Collaboration Experience
Think of instances where you've worked cross-functionally with teams like Product or Operations. Be ready to share how you contributed to successful project outcomes. This will show that you can align with various stakeholders, which is crucial for driving feature launches.
✨Express Your Passion for Live Streaming
During the interview, convey your enthusiasm for the creator ecosystem and live streaming. Share any personal experiences or insights you've gained from following trends in this space. This will resonate well with the company's mission and culture, making you a more appealing candidate.
