At a Glance
- Tasks: Lead product strategy and operations for TikTok's advertising solutions in Europe.
- Company: Join a dynamic team at TikTok, a leader in digital advertising.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Exciting role with excellent career advancement opportunities in a vibrant environment.
- Why this job: Make an impact in the fast-paced world of digital advertising and agency partnerships.
- Qualifications: Experience in media, digital advertising, and strong analytical skills required.
The predicted salary is between 59400 - 72600 £ per year.
The Scaled Growth team owns the product strategy and operations tailored to agency, channel sales and vendor sales businesses. By identifying targeted advertising products and industry best practices to both new and existing advertisers, agency and channel sales partners, we analyse and deeply understand our regional agency partners and their advertisers, and own the regional product strategy and GTM operations.
We are looking for an experienced Product Strategy and Operations Manager with a strong background in media to lead go-to-market strategy and drive ads product revenue for TikTok’s advertising solutions in Europe and Metap regions. This role sits within the Scaled Growth Team and focuses on TikTok agency business, accelerating key product adoption, validating product-market fit, and driving revenue growth of TikTok’s ads products through the agency ecosystem.
In this role, you will work closely with agency sales teams and global product stakeholders in a fast-paced, high-growth environment. You will be responsible for understanding the agency landscape, identifying opportunities to scale product adoption through agencies, and shaping go-to-market strategies that unlock incremental ads revenue. The ideal candidate is highly self-motivated, strategic, data-driven, and able to influence cross-functional partners effectively.
To succeed in this role, you should have experience working with media products in a product marketing, strategy, or key account management capacity, and bring a strong understanding of agency ecosystems and how agencies drive advertiser growth at scale. This is a full-time position based in London.
Responsibilities:- Operational Excellence & Business Planning
- Shape agency growth strategies through data-driven analysis, partnering closely with Product teams to identify priorities, diagnose gaps, and translate insights into actionable plans for the sales team.
- Lead strategic planning with strong operational rigor, including business reviews, execution tracking, and performance management against regional goals.
- Own the GTM strategy and execution for key advertising products in Europe, driving product adoption, penetration, and incremental revenue growth through agency partners.
- Ensure strong end-to-end execution by building structured operating plans, aligning cross-functional stakeholders, and maintaining a results-oriented approach to delivery.
- Data Analysis and Reporting
- Own the regional analytics framework for ads products, including KPI definition, dashboard development, and reporting cadences to support effective decision-making.
- Conduct deep-dive analyses on priority agencies, advertisers, and industries to identify growth opportunities and unlock incremental revenue.
- Generate data-driven insights to inform strategic decisions, quantify impact, and highlight areas for improvement across product growth initiatives.
- Cross-functional Collaboration
- Partner closely with Agency Sales, Product, and leadership teams to drive growth strategy and execution across the region.
- Collaborate with strategy, operations, and analytics teams to develop scalable, industry-specific playbooks for agencies and advertisers.
- Serve as a bridge between strategy and execution, ensuring alignment, accountability, and strong delivery against business goals.
- BA/BS degree or above, or equivalent practical experience.
- Extensive experience in media, digital advertising, or related industries in Product Marketing, Strategy, Agency, Account Management, or other relevant client-facing roles.
- Experience driving product adoption and go-to-market execution across a range of marketing objectives, including performance, lead generation, brand, creative, and measurement.
- Experience working cross-functionally with Sales, Product, and Operations teams to drive business outcomes.
- Strong analytical, communication, and presentation skills.
- Customer-oriented mindset, strong commercial acumen, and a track record of delivering against business goals.
- Ability to thrive in ambiguity, adapt quickly to change, and exercise sound judgment.
- Strong understanding of European advertising market, agency ecosystem, media sales, and marketing processes.
- Experience leading and delivering complex cross-functional projects in fast-paced environments.
- Strong data-driven mindset with comfort in analytics, including the ability to build reports, interpret engagement metrics, and translate insights into action.
- Experience supporting strategic agency accounts and scaling tailored solutions into broader programs or playbooks.
Product Strategy and Operations Manager, Scaled Growth, EMEA in London employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer in Greater London, offering a vibrant and inclusive work culture that celebrates diversity and creativity. Our employees benefit from extensive growth opportunities, including workshops and mentorship programmes, designed to enhance their skills and career progression. Join us to be part of a dynamic team that values unique perspectives and fosters meaningful relationships within the livestream ecosystem.
StudySmarter Expert Advice🤫
We think this is how you could land Product Strategy and Operations Manager, Scaled Growth, EMEA in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like TikTok!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at TikTok would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at TikTok through your school's career services!
We think you need these skills to ace Product Strategy and Operations Manager, Scaled Growth, EMEA in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Strategy and Operations Manager, Scaled Growth, EMEA, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Strategy and Operations Manager, Scaled Growth, EMEA position at TikTok. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at TikTok
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
