At a Glance
- Tasks: Lead go-to-market strategy for TikTok's advertising solutions in the UK and Benelux.
- Company: Join a dynamic team at TikTok, driving innovation in digital advertising.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and strategic thinking.
- Why this job: Make an impact in a fast-paced environment while shaping the future of advertising.
- Qualifications: Experience in product marketing or client solutions within digital media is essential.
The predicted salary is between 55000 - 65000 € per year.
The Regional Product & Client Solutions (RPCS) organization drives strategic alignment and commercial excellence across EUI. The team elevates product and client solution strategy across the GBS region, ensuring consistent, high-quality go‑to‑market execution. RPCS partners closely with EUI markets to surface growth opportunities, accelerate product adoption, and unlock incremental revenue. Through deep collaboration with Sales and Product stakeholders, the team brings clarity, cohesion, and commercial momentum to the region.
The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.
The PMM leads go‑to‑market strategy and execution for TikTok’s advertising solutions with a vertical‑first lens, with a primary focus on supporting and growing clients within the UK and Benelux market, driving product education, adoption, and revenue growth. This role partners closely with in‑market Sales teams, priority clients, cross‑functional stakeholders, and HQ Product and Product Marketing teams in a fast‑paced, high‑growth environment.
Success in this role requires strong self‑motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.
Key Responsibilities- Go‑to‑Market & Product Adoption: Own go‑to‑market strategy and adoption for TikTok’s advertising solutions, with a vertical‑first lens, across the UK and Benelux market. Design and execute in‑market activations and programs to accelerate product adoption and revenue growth. Identify opportunities to simplify, scale, and strengthen GTM execution across markets.
- Market & Vertical Expertise: Serve as the in‑market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives within the UK and Benelux market. Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations.
- Cross‑Functional Leadership: Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations. Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams.
- Sales Enablement & Excellence: Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation. Partner with product champions to ensure consistent, high‑quality enablement and execution.
- Insight, Innovation & Growth: Turn data and market signals into actionable insights that unlock growth opportunities. Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy.
- Operational & Strategic Impact: Raise the floor: Establish and scale best practices to improve operational excellence across Sales. Raise the ceiling: Guide teams on leveraging TikTok’s solutions to drive vertical‑specific growth and expansion opportunities. Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams.
- Vertical‑first solution and product adoption within the UK and Benelux market.
- Quality and impact of product insights and feedback.
- New product tests and scaled learnings.
- Minimum Qualifications: Experience in product marketing or client solutions within digital advertising, tech, or media. Strong ability to translate data into insights, identify opportunities, and inform strategic decisions. Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact. Excellent storytelling, presentation, and stakeholder management skills. Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast‑moving environments. Track record of delivering against ambitious performance goals. Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients.
- Preferred Qualifications: Commerce industry expertise. Performance marketing expertise.
Product Marketing Manager - Commerce - London employer: TikTok
As a Product Marketing Manager at TikTok in London, you will thrive in a dynamic and innovative environment that champions creativity and collaboration. The company offers exceptional employee growth opportunities, a vibrant work culture that values diverse perspectives, and the chance to make a significant impact on the advertising solutions landscape. With a focus on professional development and a commitment to excellence, TikTok is an outstanding employer for those seeking meaningful and rewarding careers in digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Commerce - London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working at companies you're interested in. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them grow. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice your storytelling skills! Be ready to share your experiences in a way that highlights your achievements and how they relate to the role. Remember, it’s all about making a connection between your past and what they need.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Product Marketing Manager - Commerce - London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in digital media and performance marketing, and show how your skills align with our mission at StudySmarter.
Showcase Your Data Skills:We love candidates who can turn data into actionable insights! Include examples of how you've used data to drive product adoption or inform strategic decisions in your previous roles.
Be a Storyteller:Your application should tell a compelling story about your journey in product marketing. Use clear, engaging language to describe your achievements and how they relate to the responsibilities outlined in the job description.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at TikTok
✨Know Your Product Inside Out
Make sure you have a solid understanding of TikTok’s advertising solutions. Familiarise yourself with the features, benefits, and how they can solve client pain points. This will help you confidently discuss go-to-market strategies and demonstrate your expertise during the interview.
✨Showcase Your Data Skills
Prepare to discuss how you've previously translated data into actionable insights. Bring examples of how you've identified growth opportunities or simplified processes in past roles. This will highlight your ability to drive product adoption and revenue growth, which is crucial for this position.
✨Demonstrate Cross-Functional Collaboration
Be ready to share experiences where you've successfully collaborated with Sales, Product, and other teams. Highlight specific projects where your input influenced outcomes. This will show that you can navigate complex environments and work effectively with various stakeholders.
✨Prepare for Scenario Questions
Think about potential scenarios related to market challenges or client needs in the UK and Benelux markets. Prepare your thoughts on how you would approach these situations, focusing on your strategic thinking and problem-solving skills. This will help you stand out as a candidate who can think on their feet.
